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Final Poster for Butler and Heigl's The Ugly Truth

by Alex Billington
February 10, 2009
Source: IMPAwards

Last year, Sony released a poster for their summer romantic comedy The Ugly Truth that my graphics designer friend praised (which is rare), saying that it was "cleverly minimalistic and effective." It was simple but got people interested, which is important for effective poster design. Well, Sony has released the final version of the poster and replaced the stick figures with the real actors - Gerard Butler and Katherine Heigl. I think they did a good job taking the simple design and adding some faces to it, so I wanted to feature it today. I've also put up the original poster below to compare the two side-by-side, if you're interested.

The Ugly Truth Final Poster The Ugly Truth Teaser Poster

The Ugly Truth is directed by Australian filmmaker Robert Luketic, of Legally Blonde, Monster-in-Law, and 21 most recently. The story was developed by newcomer Nicole Eastman and the screenplay was written by Eastman and writing duo Karen McCullah Lutz and Kirsten Smith (Legally Blonde, She's the Man, The House Bunny). Sony will premiere The Ugly Truth in theaters everywhere on July 24th.

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Related categories: Opinions, Posters

Katherinefan

Just to let you know, the movie is actually going to be released in July not April
avoidz

Katherine Heigl's face still looks like a chihuahua. I like the knowing smirk on King Leonidas. Stand up for us dudes, Gerard!
Janet

I like it. I think it's cute.
?????

Hopefully Heigl won't stay on the romantic comedy track too long. I'd like to see her flex her acting muscle a bit more than rom-coms and Grey's Anatomy. I think she has a lot of potential to be a huge star.
http://www.superu.ca melissa

I really like Katherine Heigel and I agree that she has real talent that can take her beyond the world of rom-com.
Grace

Gorgeous, just gorgeous. I'm talking about Gerard.
Colin

Never call Robert Luketic a "filmmaker" again.
Ruth Ventura

Very smart of Sony to replace the stick figures with Katherine Heigl and Gerard Butler. Both of these stars have such charisma. I'm going to enjoy a light, fun movie from these two. I think it will be worth the price of admission just to watch these two beautiful people interact. I've seen the previews and I am looking forward to opening week-end.