Final Poster for Butler and Heigl's The Ugly Truth
Last year, Sony released a poster for their summer romantic comedy The Ugly Truth that my graphics designer friend praised (which is rare), saying that it was "cleverly minimalistic and effective." It was simple but got people interested, which is important for effective poster design. Well, Sony has released the final version of the poster and replaced the stick figures with the real actors - Gerard Butler and Katherine Heigl. I think they did a good job taking the simple design and adding some faces to it, so I wanted to feature it today. I've also put up the original poster below to compare the two side-by-side, if you're interested.
The Ugly Truth is directed by Australian filmmaker Robert Luketic, of Legally Blonde, Monster-in-Law, and 21 most recently. The story was developed by newcomer Nicole Eastman and the screenplay was written by Eastman and writing duo Karen McCullah Lutz and Kirsten Smith (Legally Blonde, She's the Man, The House Bunny). Sony will premiere The Ugly Truth in theaters everywhere on July 24th.