First Televised 3-D Movie Trailer to Air During the Superbowl
Jeffrey Katzenberg believes so adamantly that 3-D is the future that he's shelling out millions to air the first 3-D movie trailer for Monsters vs Aliens during the Superbowl on February 1st. A few commercials for the event aired during the Chargers vs Colts football game yesterday on NBC. Apparently DreamWorks has a partnership with Pepsi and Sobe and will be distributing the required 3D glasses at displays stands (like the one seen above) at your local retailer. As much as I'm opposed to 3-D, I'm curious to see if the distribution (for the glasses) works well enough for this to have an impact on interest in Monsters vs Aliens.
While I saw the commercial myself, the info (and photo above) comes from TVByTheNumbers (via EngadgetHD). I think it helps that I'm actually looking forward to Monsters vs Aliens quite a bit. While I don't expect a publicity stunt like this to completely change the industry, as I mentioned, I'm wondering just how much of an impact it will have. I don't know when the glasses will be available, but I'm expecting the stands to show up closer to February 1st. Will they be the old red and blue style glasses? Probably, which sets my expectations fairly low. I'll definitely be watching closely to see how this turns out.