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First Televised 3-D Movie Trailer to Air During the Superbowl

by Alex Billington
January 4, 2009
Source: TVByTheNumbers

First 3-D Movie Trailer to Air During the Superbowl

Jeffrey Katzenberg believes so adamantly that 3-D is the future that he's shelling out millions to air the first 3-D movie trailer for Monsters vs Aliens during the Superbowl on February 1st. A few commercials for the event aired during the Chargers vs Colts football game yesterday on NBC. Apparently DreamWorks has a partnership with Pepsi and Sobe and will be distributing the required 3D glasses at displays stands (like the one seen above) at your local retailer. As much as I'm opposed to 3-D, I'm curious to see if the distribution (for the glasses) works well enough for this to have an impact on interest in Monsters vs Aliens.

While I saw the commercial myself, the info (and photo above) comes from TVByTheNumbers (via EngadgetHD). I think it helps that I'm actually looking forward to Monsters vs Aliens quite a bit. While I don't expect a publicity stunt like this to completely change the industry, as I mentioned, I'm wondering just how much of an impact it will have. I don't know when the glasses will be available, but I'm expecting the stands to show up closer to February 1st. Will they be the old red and blue style glasses? Probably, which sets my expectations fairly low. I'll definitely be watching closely to see how this turns out.

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Kail

It's stuff like this that makes 3D movies fun, something like Avatar where 3D is supposed to be a true serious experience is silly because it doesn't have that somewhat campy charm that 3D movies have, like Journey to the Center of the Earth 3D, that was a fun way to use 3D, and this is an even better way because they're giving you 3D glasses to watch a commercial for a possibly fun movie. I hope that 3D doesn't take over the movie industry and instead stays a fun little option.
LeeMan

wait so all i gotta do is buy a pepsi and they give me the glasses? hat's the catch here
-Peter-

so, what? I go to the grocery store down the street and there will be one of these pepsi stands?
Wottock Hunt

Alex, you're only opposed to 3D because your man-crush Roger Ebert told you to be. Seriously, stop injecting your "opinions" into newsposts or, at the very least, offer a RSS stream which doesn't include anything tagged "Opinions".
Andrew

Though the execution DOES leave a little to be desired, it still sounds like a cool idea. Also, I can't wait to see that 3D episode of Chuck.
http://www.firstshowing.net Alex Billington

#1 - That's my exact problem with 3-D. You've been "trained" to think that the campy aspect is what 3-D is supposed to be all about. You're wrong! It's not! The only reason it seems that way is because because that's the ultimate end effect of the studios pushing those kinds of 3-D films for so many years. However, James Cameron is taking 3-D and realizing its TRUE potential as a filmmaker's tool, not just as "campy charm" to add to a movie. It's that exact viewpoint that is ruining this industry! And to #4 - excuse me, what?! This is my site, there is no such thing as "news posts without opinions." If you want that go elsewhere, because here that is what you get. And I'm sorry you haven't been reading longer because I've hated 3-D for a lot longer than since that post about Ebert came out. I've hated it for years and it's become worse with time. Just go back and read some of my old stuff.
Berko

To me it doesn't sound like you hate 3D You hate the way 3D is used and marketed
TX9000

If James Cameron, Speilberg, Jackson and Katzenberg all think 3D is the future, then I for one am inclined to believe them. They know more then we do.
JimD

The reason these companies are starting to show 3-D is because there is newer technology on the horizon that will not require funny glasses. They are slowly exposing people to the tech and this current stuff isn't even close to what will be available. Many manufactures are already prepping 3d TV's and it isn't a joke. Granted it may seem a bit gimmicky just for a football game. http://www.youtube.com/watch?v=h3tEdVaGkFA&feature=related
Rallie

Oh man, the last time I saw a movie in 3-D they handed out these awesome glasses that looked like a hipster's wet dream (chunky sun glasses, large plastic rims). This was for Disney's Meet the Robinsons...campy as shit but the 3-D made it awesome. This makes me wish I had a TV!
dave13

you wonder if it will change something? i doubt it. what, you think a Dreamworks 3D commercial will be as monumental a commercial as say Apple's 1984 SuperBowl commercial?
Kail

My view point is actually giving the movie industry money, not ruining it.
vu

I remember being like a baby thinking those red and blue glasses suck and don't do anything. Apparently they haven't learned.
jonathan :P

Those 3D glasses are going to be in stores starting monday, so dont go try looking for them yet XD
phil

Here is the future and it is just started* This is review from a person who watched the Gators and Sooners in a 3D Theater: First, the negatives... - limited and somewhat poor camera angles, you got the field view a lot, so it was hard to watch any of the plays develop - 2nd string announcers (although from what I hear, the Fox 1st stringers weren't much better) - 2nd string producers (a few times you might have a tight shot of Tebow scrambling, then passes the ball, but the camera remains on Tebow without a switch to a different shot until after the play was over) - The system in Nashville was glitching for almost the 1st quarter (skipping a couple of seconds several times a minute...so annoying, I was ready to walk out if they didn't get if fixed before the end of the qtr). They rebooted and there were no issues after that - You had to wear the 3D glasses...you actually get used to it quickly, but another interesting technical snag...a few minutes after kickoff and watching the game with minimal impressiveness (especially with the glitch mentioned above), someone said to flip the 3D glasses upside down. I thought it was a joke, but it went from being no more than a very large HD screen with great surround sound to...woah... Which brings be to the positives: - Visually, take the most impressve HD exerience you have had and put it on steriods. It was by far the most amazing visual event to see. You thought the confetti at the end was going to drift into the theater. Major Wright knocked the popcorn out of one persons' hands. The gap between this and HD is far greater than the gap between HD and just digital. There will be a market for this and I predict it will be mainstream by the next BCSCG. - All of the negatives above are fixable. I would love to hear about any other experiences with it... BTW if you took off the glasses, Tebow was still in crytal clear 3D
phil

This is the type of glasses used: The Beverly Hills, Calif.-based RealD supplied the black-rimmed plastic glasses with gray polarized lenses
shannon

I saw my first digital 3d film a few months ago, and it totally blew me away. These are not those cardboard glasses...I kept mine and plan on using them again. The first few scenes of the movie Bolt were amazing, the depth of field and the sense that you were there, even in a toony world was so much fun. It was a little distracting at first...I was trying to absorb all the cool dimension and dynamics of what was taking place on the screen. But after a while I relaxed a bit and was delighted to feel like I was in the movie and not sitting in an audience. I'm really happy I have the option and can't wait to see another 3d film!
shannon

I saw my first digital 3d film a few months ago, and it totally blew me away. These are not those cardboard glasses...I kept mine and plan on using them again. The rims were black plastic, somewhat large, but not huge. It was fun looking a little dorky. The lens, while looking tinted and dark didn't screw up the color of the film and the view was crisp and clean. Amazingly so. And they were comfortable! The first few scenes of the movie Bolt were amazing, the depth of field and the sense that you were there, even in a toony world was so much fun. It was a little distracting at first...I was trying to absorb all the cool dimension and dynamics of what was taking place on the screen. But after a while I relaxed a bit and was delighted to feel like I was in the movie and not sitting in an audience. I'm really happy I have the option and can't wait to see another 3d film!
3d Movie Fan

DreamWorks 3d Trailer is funny. 3D movies will arrive thick and fast in 2009. Johny http://www.3dmovie.com