Focus Sends Over a Blood Bag for Park Chan-wook's Thirst

July 15, 2009

Thirst Blood Pack

Yesterday I got two packages from Focus Features containing some very cool promo items. The bigger box contained a new Comic-Con Survival Kit similar to the one I received last year. This time their focus was on Shane Acker's animated movie 9 coming up later this year, but there were also some additional goodies in the bag. However, the smaller box had one of the coolest promo items I've ever seen for Park Chan-wook's new movie Thirst. Focus Features actually made custom blood bags, like the ones used for IVs in hospitals, that contained juice to drink directly out of the bag. It's disgusting and yet brilliant all at the same time!

[flv: 420 560]

Apologies for the very oddly sized video - I shot it using my iPhone. What's great about the Thirst promo is that it actually comes straight from the movie. I saw it in Cannes (read my review) and remember a few scenes where Song Kang-ho drinks blood (since he is a vampire) straight out of the IV in a hospital. I'm honestly still afraid to drink it, just because it is kind of disturbing, but it's still some brilliant viral(?) marketing on their part. Both of these movies will have a strong presence at Comic-Con, so check out the schedule for details. Thirst arrives in theaters on July 31st and 9 arrives in theaters on September 9th.

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Reader Feedback - 16 Comments


Someone deserves a raise for that one.

Jertown on Jul 15, 2009


That's an awesome promo.

Ryan on Jul 15, 2009


Drink it!

Mark on Jul 15, 2009


Alex, can u post the promotional items u got for 9?

woody on Jul 15, 2009


where's your will to be wierd?

JEFFREY on Jul 15, 2009


Yeah ya should have made a video of you drinking it not looking at it.

Itsallinthereflexes on Jul 15, 2009


Put it in the freezer; make it a slushy! ha ha ha!

Ron on Jul 15, 2009


brilliant! i want one of those "blood bags"!! =D

geep44 on Jul 15, 2009


hey, just asking... um, does everyone who goes to comic con get these awesome survival kits? or... you have to be a member of something. >__>

Fc on Jul 15, 2009


lol viral

Dr Robotnik on Jul 15, 2009


You have to drink that. Worst case scenario it makes you sick THEN YOU CAN SUE THE CRAP OUT OF THEM! Best case scenario you turn into vampire and terrorize your home town.

Syphous on Jul 15, 2009


dude toooooo cool. i wonder if we can obtain that somehow...

lovebagsarebq on Jul 15, 2009


The promo isn't exactly "brilliant" or even innovative. The collector's edition of Ichi the Killer has been selling in a bloodpack for years. that said, I love park chan wook and kang oh-song, so I'm really looking forward to this.

Catrel on Jul 15, 2009


hey give it too me!!! I thirst!!!

Sancho on Jul 15, 2009


Didn't they do something similar with HBO's 'True Blood'?

haag on Jul 16, 2009


Beware liquid packs! Anyone remember the Morbid Angel "green goo" cover a few years(a decade?) back? Muhahahah!

David Banner on Jul 16, 2009

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