It'll Be a Kick-Ass April Next Year, But August is Expendable
Lionsgate has just announced the release dates (via Twitter) for two highly anticipated upcoming movies. Normally I don't write an entire article for these kind of announcements, I usually just update the Release Schedule. However, these are two films I'm looking forward to quite a bit and I'm not happy about the date for one of them. Sylvester Stallone's The Expendables, starring Stallone, Jason Statham, Jet Li, and Dolph Lundgren, has been scheduled for August 20th, 2010. And Matthew Vaughn's Kick-Ass, the adaptation of Mark Millar's comic book, has been scheduled for April 16th, 2010. Not bad, but why skip the summer?
I don't get it - is Lionsgate scared of the summer? Why don't they make Kick-Ass a May or June release instead? Is it too expensive to market during the summer? Do they really think Kick-Ass will perform well in April? Sure it's an R-rated cult classic in the making, and I think they're going for the Crank spot (which worked well for the first one, not so much for the second one), but still. I personally think Kick-Ass deserves a better date, a true summer release, but Lionsgate probably won't change anything. So I'll just deal with it and do my very best to help make it a cult classic. Stay tuned for trailers and plenty more from both movies!