James Cameron's Avatar Getting Three Month IMAX Run
As Neo would say, whoa! Michael Cieply over at the NY Times is reporting that James Cameron's Avatar will most likely get a three month IMAX run. That means that IMAX is booking it to run for three full months, starting on December 18th, before they switch movies. I don't think I need to explain that IMAX can only run one movie at time - since most theaters only have one IMAX screen. If this isn't yet another indication that almost everyone in the industry is getting very excited for Avatar, then I don't know what else is? I'm sure the best way to see Avatar in 3D will definitely be in IMAX starting this December.
Cieply is saying that the next movie IMAX has lined up after Avatar is Tim Burton's Alice in Wonderland, also in 3D, which opens on March 5th. IMAX usually only books features for a very short amount of time, since they have to switch out what is showing on their screens, and the studios like their movies to be IMAX as well these days. Cameron's last big feature, Titanic, became the biggest movie ever made because it played in theaters for so long. It opened on December 19th, 1997 and played all the way through to May and June the following year. So are they already predicting that Avatar could be the next Titanic?