Must See: Awesome Interactive Trailer Application for Avatar
This is actually pretty damn cool. Fox has launched an interactive trailer for James Cameron's Avatar using some impressive new technology. The "trailer" is a desktop application which you must install that runs using Adobe Air. Head over to avatarmovie.com/air to download it. Not only does it feature the trailer we've all seen before, but it has over 10 new featurettes that pop up at various points in the trailer while you're watching. Sort of like the special features on a Blu-Ray but all before the movie even comes out. Fox is doing some heavy last-minute pushing on Avatar and this is one of the coolest things they've done.
Vulture thinks this interactive trailer app "will change everything." It's getting a lot of buzz around the web for being a pretty unique use of new technology, especially for a movie set in the future. But do you agree?
Avatar is both written and directed by Oscar winning visionary filmmaker James Cameron, of Piranha II, The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, True Lies, and Titanic previously. He has been developing the technology to make this movie for the last 10 years. 20th Century Fox is bringing James Cameron's Avatar to both IMAX and regular theaters in 3D around the world on December 18th.