Must Watch: Government PSA - The Keene Act and You

February 4, 2009

The Keene Act & You Government PSA

This Government PSA was released today on behalf of the House Committee on Un-American Activities via the website That part in the middle remind you of Judge Dredd at all? I absolutely love this viral marketing for Watchmen. There is no need to do something as epic as The Dark Knight, but this is the perfect way to introduce curious moviegoers to the world of Watchmen. I've heard some people complain that they didn't learn enough about the story from the trailers, but I don't think that's an issue. And in turn, I think this little bit of viral is the perfect way to educate moviegoers.

The actions of the superheroes or "costumed vigilantes" in the world of Watchmen caused a New York police strike in 1977, which led to rioting in the streets and the passing of the "Keene Act" which outlaws non-government affiliated vigilantes. The passing of this act led to the retirement of most of the heroes of Watchmen and the series depicts them coming out of retirement when the Comedian, one of the few government-sponsored superheroes, is murdered in the beginning. And that's how Watchmen starts.

Watch the The Keene Act & You Government PSA:

For more information, visit the viral site:

Watchmen is directed by Zack Snyder (of Dawn of the Dead and 300) and is written by David Hayter (The Scorpion King, X-Men, X-Men 2) and Alex Tse. The film is an adaptation of Alan Moore's highly acclaimed award winning graphic novel of the same name. Watchmen officially arrives in theaters everywhere on March 6th, 2009. Stay tuned for even more Watchmen coverage, photos, and more here on!

Find more posts in Cool Stuff, Hype, Viral

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  • bplof
  • teyhtr
    That was great but sometimes I really wish this type of stuff didn't blend new animation and put filters on them to make them look old. It takes the fun out of it :(
  • Jordan
    The whole Mt. Rushmore thing is pretty crazy with Nixon and all.
  • Al
    funny....thats the problem. i fear the viral campaign is being treated to much as a joke.
  • Kurhein
    That was great. Nixon! lol
  • Daniel
    I'm still LOLing over Rorschach peeking through the window.
  • michael sean
    That looked like something they might have in the actual movie. We'll see I guess.... man I'm starting to get really excited! One more month!!
  • I love how the footage of Rorscach walking looked almost identical to that video of Bigfoot, haha.
  • Jimbo Slims
    I LOVE the shot of Rorschach approaching the window! He looks like a Hanna Barbera cartoon - or better yet, a Scooby Doo monster! HAHAHA!
  • doughope
    I've found the "Better Blue than Red" t-shirt at cafepress
  • Dusty
    hahah LMAO>>>> LOVE IT... just wish there was more to do with this viral campaign... been trying to keep up on it... jsut nothing too terribly exciting to take part in. Remember me Alex... Experiential Marketing .. that is how you get this viral right... give folks a medium to interact with and experience together.... not just a bunch of folks looking at a website... that is just marketing..... had to give you a hard time bro.... I will be back out in town next week
  • Dusty
    NOTES:: "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness."
  • Roy
    #4: That's the point. If you know the story, it'll make you chuckle.
  • Movieraider321
    That was really cool. I enjoyed it
  • Not bad.. I'm new to Watchmen & yes, this is a good way to introduce the movie to people like me.. 😀
  • I loved the eperiential marketing these used leading up to this film, and I was SO glad it lived up to all the hype! I was amazed how true it was to the comic, a lot of the shots were frame for frame adaptations!




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