Must Watch: Government PSA - The Keene Act and You

February 4, 2009

The Keene Act & You Government PSA

This Government PSA was released today on behalf of the House Committee on Un-American Activities via the website That part in the middle remind you of Judge Dredd at all? I absolutely love this viral marketing for Watchmen. There is no need to do something as epic as The Dark Knight, but this is the perfect way to introduce curious moviegoers to the world of Watchmen. I've heard some people complain that they didn't learn enough about the story from the trailers, but I don't think that's an issue. And in turn, I think this little bit of viral is the perfect way to educate moviegoers.

The actions of the superheroes or "costumed vigilantes" in the world of Watchmen caused a New York police strike in 1977, which led to rioting in the streets and the passing of the "Keene Act" which outlaws non-government affiliated vigilantes. The passing of this act led to the retirement of most of the heroes of Watchmen and the series depicts them coming out of retirement when the Comedian, one of the few government-sponsored superheroes, is murdered in the beginning. And that's how Watchmen starts.

Watch the The Keene Act & You Government PSA:

For more information, visit the viral site:

Watchmen is directed by Zack Snyder (of Dawn of the Dead and 300) and is written by David Hayter (The Scorpion King, X-Men, X-Men 2) and Alex Tse. The film is an adaptation of Alan Moore's highly acclaimed award winning graphic novel of the same name. Watchmen officially arrives in theaters everywhere on March 6th, 2009. Stay tuned for even more Watchmen coverage, photos, and more here on!

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Reader Feedback - 17 Comments



bplof on Feb 4, 2009


That was great but sometimes I really wish this type of stuff didn't blend new animation and put filters on them to make them look old. It takes the fun out of it 🙁

teyhtr on Feb 4, 2009


The whole Mt. Rushmore thing is pretty crazy with Nixon and all.

Jordan on Feb 4, 2009


funny....thats the problem. i fear the viral campaign is being treated to much as a joke.

Al on Feb 4, 2009


That was great. Nixon! lol

Kurhein on Feb 4, 2009


I'm still LOLing over Rorschach peeking through the window.

Daniel on Feb 4, 2009


That looked like something they might have in the actual movie. We'll see I guess.... man I'm starting to get really excited! One more month!!

michael sean on Feb 4, 2009



Nick Sears on Feb 4, 2009


I love how the footage of Rorscach walking looked almost identical to that video of Bigfoot, haha.

Homero on Feb 4, 2009


I LOVE the shot of Rorschach approaching the window! He looks like a Hanna Barbera cartoon - or better yet, a Scooby Doo monster! HAHAHA!

Jimbo Slims on Feb 5, 2009


I've found the "Better Blue than Red" t-shirt at cafepress

doughope on Feb 5, 2009


hahah LMAO>>>> LOVE IT... just wish there was more to do with this viral campaign... been trying to keep up on it... jsut nothing too terribly exciting to take part in. Remember me Alex... Experiential Marketing .. that is how you get this viral right... give folks a medium to interact with and experience together.... not just a bunch of folks looking at a website... that is just marketing..... had to give you a hard time bro.... I will be back out in town next week

Dusty on Feb 5, 2009


NOTES:: "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness."

Dusty on Feb 5, 2009


#4: That's the point. If you know the story, it'll make you chuckle.

Roy on Feb 5, 2009


That was really cool. I enjoyed it

Movieraider321 on Feb 5, 2009


Not bad.. I'm new to Watchmen & yes, this is a good way to introduce the movie to people like me.. 😀

Deepak on Feb 6, 2009


I loved the eperiential marketing these used leading up to this film, and I was SO glad it lived up to all the hype! I was amazed how true it was to the comic, a lot of the shots were frame for frame adaptations!

Mendel Potok on Aug 20, 2010

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