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New G.I. Joe: Rise of Cobra TV Spot - Real American Heroes

by Alex Billington
June 2, 2009
Source: TheMovieBox.net

How many times can we watch the Eiffel Tower fall? Come on, show us something new! Paramount's entire marketing plan for G.I. Joe is focused around that scene, I'm guessing as a showcase of "look how cool our special effects are!" I've seen it enough, now I want to see something new! A brand new TV spot for G.I. Joe: Rise of Cobra that aired during the MTV Movie Awards has made its way online. It's not more exciting than the trailer, but it's a little reminder that yes, this is still going to ruin our summer when it comes out in August. I'll admit that this could be fun, but I'm fearing for the worst already. Take a look!

Watch the new TV spot for G.I. Joe: Rise of Cobra:

Don't forget to watch the trailer for G.I. Joe: Rise of Cobra if you haven't seen it already right here.

G.I. Joe: Rise of Cobra is directed by big action filmmaker Stephen Sommers, of The Jungle Book, Deep Rising, The Mummy, The Mummy Returns, and Van Helsing previously. The screenplay was co-written by Stuart Beattie, of Collateral, Derailed, and 30 Days of Night previously, as well as Skip Woods, of Swordfish and Hitman previously. The movie is based on Hasbro's G.I. Joe line of toys that debuted in 1964. Paramount will premiere G.I. Joe: Rise of Cobra in theaters everywhere on August 7th this year.

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Related categories: Hype, To Watch, TV Spots

Luke

Really am not excited for this at all, but for those who are i'm sure it will please but just feel this isn't for me.
Cat

Get away from the cheesiness and it would be decent.
James

This is going to be crazy over the top silliness.... that im going to love every min of. It will bring me back to when I was a kid in the back yard, if only the giant He-man guys would show up in the middle of the movie and start crushing the Cobra vehicles.
Nick Sears

I'm gonna have to be hammered in the theatre to think I'm gonna really enjoy this. I'm scared of how long the drop is.
Mike

I'm not even sure I'd watch this crap for free on the internet!!
Blue Silver

Isn't August, the month where Hollywood dumps it's potential flops? Although there will be many flops throughout the summer and in August I'm just not even excited for this, except for seeing Sienna Miller.
GTO

Just go watch it with no expectations whatsoever and I'm sure the experience will be more enjoyable. I'm only in for the chicks! LOL
Syphous

Mission is a go for suck.
dadaba

I like it so far i think it will be gud my only problem is the metal suits??what is that about??...g.i. joe is not a a robot suit movie..i dont know where they get metal suit idea from is not in the comics or the animated series
Maxwell

Now i REALLY dont want to insult anyone because i know that theyre are a lot of Transformers Lovers here...but how does it look cheesier than talking colourful robots and Meagan Fox pretending to be a grease monkey... now i dont want to start a whole debate on the matter but to me , transformers 2 looks as cheesy, over the top and insanely stupid as Gi Joe... BUT...transformers doesnt have ...DENNIS QUAID!!!
Chris H.

I think G.I. Joe will surprise. Since the first batch of photos began appearing on the internet prior to the teasers and trailers, I had been very skeptical as to the direction of this film. There were many times when I had seen a new trailer and said to myself, "I love G.I. Joe... but this looks worse than awful". But then trailer after trailer continued to show the same stuff (eiffel tower), despite Hasbro revealing figures for the movie line that suggest there is A LOT more in this movie that aren't being shown in these trailers... that's when I started to think that perhaps much of this movie is being concealed on purpose? For example, we have seen brief glimpses of an under-water scene. Supposedly there will be an EPIC undersea battle between G.I. Joe and Cobra/M.A.R.S. There will also be a large fight in the arctic involving snow vehicles and snow serpent troopers. None of this is being shown in any real detail in the trailers which suggest they are hiding much of the big stuff from us in these trailers. This movie might be the surprise of the summer, because expectations cannot possibly be lower at this point.
Chris H.

#9, the metal suits are a very real military project currently underway. What you see G.I. Joe using is what the U.S. government hopes will be the final product sometime in the near future (within the next decade or so). On top of that, the soldiers that comprise G.I. Joe needed to be separated from the other special forces. When people see these guys they'll ask, "what makes them better or different from the SEALs? Delta Force? Rangers?" Well... they've got accelerator suits. Also, if you notice the trailer scene of the two joes in the suits dodging missiles in slow motion... it looks familiar to the first transformers movie. The point? Think about it... One of the goals Hasbro hopes to achieve is creating strong enough movie franchises in both G.I. Joe and Transformers to have a future crossover between the two. With the accelerator suits G.I. Joe stands a chance against the giant transformer robots.
The One

I think this one is going to turn out to be a guilty pleasure fun summer flick. Come on Stephen Sommers is directing, what else do you expect but a cheesy action flick, The Mummy, Returns, Van Helsing!!! If you at least enjoyed these movies then I think GI Joe will be on par. Just know what you're getting into and you won't be too disappointed. Probably won't be as fun and big as Transformers though.
nate

Just one thing... Why the crazy suits? Why?
clippers350

This movie should be called "G.I. Joe The Rise of Stupidity."
Marqwest

GEEE - EYEEEEEE - BLOWWWWWW!
harrison

if thats their selling point is that shitty cgi of the tower falling, then the movie will be worse than imagined im with ya, probably wont even watch it free online
Luis M

#16 I laughed out loud at that (not a good idea when I'm at the office). Let's hope it doesn't suck quite so much.
Frame

#12, Chris H.: [When people see these guys they'll ask, "what makes them better or different from the SEALs? Delta Force? Rangers?"] Wasn't the G.I. Joe franchise started so that it can relate closely to these special operations forces? These "accelerator suits" may have been good for another movie that feature future military technology but I think what a lot of people appreciated about the Real American Heroes was that there was no set uniform... everyone had a distinct look, a distinct personality, etc. Here nothing much separates the troops. As far as "what makes them different" the fact that they employ women in a special operations counter-terrorism force is a first for any branch of service.
Corey

Mr. Eko! still gonna pass.
Shige

#12 I sincerely hope your post was ironic.
Chris H.

#21, which part? #19, I agree that the suits maybe be better in a sequel, but from what I was suggesting in my first post (#11), it looks like they're still concealing quite a bit of the movie. The suits may play a prominent role, but perhaps not as big of a role as many are fearing. The trailers may give a false perception that the movie is entirely revolved around these suits, which I doubt is the case. Yes the inclusion of women is different, but surely that alone doesn't make this a superior force. The cartoon/comics was meant as a way for fans to feel connections with all branches of the military, yes... however the problem becomes how to make this G.I. Joe team more real, something people can believe. SEALs already bring in members of every branch in the military, so what will make the separation between G.I. Joe and the SEALs more apparent? Technology, both access and use of. As I was again suggesting in my first post (#11) a lot is being concealed in the trailers. We only see Heavy Duty, Duke, Scarlett, Ripcord, Snake-Eyes, and Hawk. However, there is talk that other characters are included in the movie in supporting roles, like Shipwreck. What you are hoping to see may very well be what this movie plans to provide, which is why I think this may be the surprise hit of the summer... if not the surprise hit of the year.
Mark

@ #3 - Hahaha awesome. We may need to have Beast-Man rip up the original film before it can replicate and ruin this awesome-movie summer we're having. Booo G.I.Joe should never have green lit the black suit crap. It's too serious for the camp that this needs to succeed.
Mark

Also, can't believe how lame it sounds when the Baroness spits out that clever line "Real American Heroes". I want to puke everytime I see these awful trailers and TV spots.
TJ Truth

first off... I'll wait to judge this movie when it hits theaters.... Second.. some of you are the same ones that said " Oh man Wolverine's gonna ROCK..." ...Hmmm...and we see how that turned out
moldybread

saw the trailer at the theater...I cant believe anyone is going to spend $$$ to this steamer...
SS

GI JOE: Advanced Warfighter My take: GI JOE should have been directed by RICHARD TAYLOR, who has won acclaim for his previous directorial work - LOTR: Battle for Middle Earth series, CnC3: Tiberium Wars, and CNC Red Alert 3.
Black Dynomite

I'm not gonna watch too many trailers, because the last few I've seen gave away ALL the action scenes, Star Trek & Terminator. I hope it doesn't suck but I will reserve judgement until I see the movie. #16 That was funny, Lol.
Berry

I love how much of a hypocrite you are, almost as bad as Peter.
SHANEDAV

WILL RENT THIS.................................
Ceebee

There are two things that, on top of everything else we have seen, still worry me. 1. We have not seen Destro in the metal mask. Personally... this is a game-breaker. If they pull this off, it might go from extremely cheesy rip off to only slightly cheesy with redeeming qualities. 2. Cobra Commander. I am expecting Levitt in Drag to counter the Wayan's factor, so the prognosis so far is not good. I can only hope they come up with something.
Dan

@10 you suck go back watching fucking twilight
LOL

exoskleton suits for the Joes? FAIL
David

T4 is going to kick all of this years movies HA
Maxwell

@ Dan (#32) seriously dude you gotta chill out cause youre ruining this site's reputation with that kind of useless and flavorless comment. If youre gonna randomly insult someone, at least try to do it with some sort of style or sense of oiginality ( twilight ? ....really?.... thats the best you could come up with... ) FirstShowing.net is a great site and i like reading intelligent comments and different point of views but i'm tired of seeing people insult each other on every single topic....were talking about Gi Joe here.... come on people ... a little respect!
S

Why the accelerator suits you ask? Ummm....so they can do crazy stunts that a human being (even a Ninja or SEAL) could never actually do with a somewhat "plausable" explenation. Kinda like The Matrix and it being a computer world...
Django

AME-HERICCUHH!!! F*@$!!! YEAH!!!!
NathanEG

So far, I'm not pleased with the gratuitous effects. Looks like a non-interactive video game. For what it's worth, Ray Park is definately going to steal this movie. I only hope his fight scenes aren't full of CGI.
Fisherr

We'll see.