Paranormal Activity Expanding Nationwide This Weekend
by Alex Billington
October 4, 2009
If you haven't heard yet, Paranormal Activity is getting a lot of buzz for being the scariest movie of the year, or even the last few years. I just sent a good friend of mine who loves horror movies to a screening a few days ago and he loved it and it takes a lot to impress him. Paramount has been running a promotion for Paranormal Activity where interested moviegoers can "Demand It" and try and get the movie to come to their city (since its only been playing in very limited release). Thanks to the success of that promo, they'll now be opening the movie nationwide (and not just only at midnight) this upcoming Friday, October 9th.
I'm happy to support this movie because I love the buzz its getting and I'm fascinated by its viral success. Paramount has been showing it only at midnight (to make it creepier) and its turning into the next Blair Witch Project, in terms of success at least. The film sold out all of its midnight screenings in 33 cities across the country this past weekend, earning around $535,000. Paramount will now be expanding it to over 40 markets this upcoming weekend and making it available at "all hours," including at the previous midnight only venues - visit the official website. If you haven't seen it yet, go see it, then let us know your thoughts!