Peter Jackson Pledges to Shoot in 3D From Now On
by Alex Billington
June 11, 2009
So 3D really could be the future after all. Our friends over at MarketSaw interviewed 3ality Digital Systems CEO Steve Schklair recently and picked up an interesting bit of news. Schklair told them that "we were recently down in New Zealand with Peter Jackson, who is committing to shooting his films in 3D, and will be working with our rigs and technology to do so." Not that this is a big shocker, but it looks like Peter Jackson has jumped on the 3D bandwagon and has pledged to shoot in 3D from now on as well, just like James Cameron and (I think) Steven Spielberg. But this doesn't exactly mean we'll see The Hobbit in 3D.
Schklair puts this all into perspective: "I think this is big news for the industry because we are all pushing to get theaters built. Some theater owners are on the fence, asking, 'If we do jump [into 3D], is there enough content?' And having guys like Peter Jackson jump in and say things like 'I'll be making all my movies in 3D' is a great vote of confidence for the theater owners who are thinking about making the investment."
In the industry right now, the content vs venues issue is what's holding everyone back. In essence, theater owners don't want to upgrade to 3D because they're afraid there isn't enough content. But filmmakers don't want to shoot in 3D because there aren't enough 3D venues to show their movies in. With Jackson now pledging to shoot in 3D, too, it looks like the filmmakers are taking the next big step, and hopefully it will pay off in the end. As for his upcoming projects, I'm pretty sure that The Lovely Bones won't be in 3D, but after that he'll direct a Tintin sequel, which we already know is being made in 3D. After that, who knows?