Pixar's Up Gets a Gorgeous For Your Consideration Ad in Variety
One of the many perks of the awards season are the For Your Consideration ads that studios run at this time of year. Basically, full-page ads are taken out in the trade mags to get Academy voters to consider that movie when they're voting. It's part of the epic political process of getting a movie nominated at the Oscars. While this may seem a bit odd to those not a part of the industry, I like these FYC ads because they're always beautifully designed and they always highlight a great movie. For example, this full-page ad for Pixar's Up (scanned via Awards Daily) is quite gorgeous and shows that Disney really wants this to win Best Picture.
I could go into how it was smart that they chose to use two photos from the best, and most emotional, part of the movie, but that's really overthinking this simple ad. In my recent conversations with other Oscar pundits, everyone seems to agree that Up will most likely get a Best Picture nomination, especially with 10 slots this year. But then again, we thought Wall-E was going to get nominated last year, and it didn't. Either way, I'm excited and glad to see Pixar's Up as one the first movies to get a big For Your Consideration ad. I guess I'm trying to say that I'm more than happy letting this wonderful movie lead the way to the Oscars.