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Pixar's Up Gets a Gorgeous For Your Consideration Ad in Variety

by Alex Billington
November 16, 2009
Source: Awards Daily

One of the many perks of the awards season are the For Your Consideration ads that studios run at this time of year. Basically, full-page ads are taken out in the trade mags to get Academy voters to consider that movie when they're voting. It's part of the epic political process of getting a movie nominated at the Oscars. While this may seem a bit odd to those not a part of the industry, I like these FYC ads because they're always beautifully designed and they always highlight a great movie. For example, this full-page ad for Pixar's Up (scanned via Awards Daily) is quite gorgeous and shows that Disney really wants this to win Best Picture.

I could go into how it was smart that they chose to use two photos from the best, and most emotional, part of the movie, but that's really overthinking this simple ad. In my recent conversations with other Oscar pundits, everyone seems to agree that Up will most likely get a Best Picture nomination, especially with 10 slots this year. But then again, we thought Wall-E was going to get nominated last year, and it didn't. Either way, I'm excited and glad to see Pixar's Up as one the first movies to get a big For Your Consideration ad. I guess I'm trying to say that I'm more than happy letting this wonderful movie lead the way to the Oscars.

Filed under Awards, Cool Stuff, Hype

From around the web:

Scotty97

I would be solidly pleased if "Up" gets the Best Picture nod. Its time, not just for an animated film to win, but for a film with this broad an appeal to win. This is not a niche, indie film like Slumdog. What a wonder it would be to see this win.
Caitie

I really loved the beginning and end but the middle seemed like just a like a butch of fill ins. I think this is a tad over hyped to tell you the truth. I was really surprised that a lot of people didn't feel this way too. If given more time to work on it, I think it would be a lot better.
Dude

#2 I couldn't agree with you more! Literally everything you said is exactly the way I feel. Definitely over-hyped and I feel I'm one of few people who thinks so. Good idea but they could have made it so much better! This is certainly not the best feature Disney or Pixar has put out in recent years. I don't think it deserves the nomination. That being said, from what I've seen from the trailers The Frog Princess looks amazing! It reminds me of the classic Disney films with magic, and music, and lots of great characters, and of course 2D animation. I think, pending it lives up to my expectations, that it should win the nomination in place of Up.
http://www.muscletower.com/ Kail

#2 and #3 You guys are ABSOLUTELY correct! The film's first few minutes were phenomenal but the REST was pure filler, time I could've spent at home watching porn, it honestly led up to a great movie but the look of it wasn't there, and the adventure wasn't so adventurous. The dogs I liked, but that was about it. It does not deserve any awards other than one for the first 10 minutes.
dave13

I think this deserves the nod. I'm not convinced it deserves the win. but it did many things that past Pixar and Disney films succeeded in (such as telling an emotional story with little to no dialogue, creating characters you laughed at, got mad at, and felt for, and a whimsical feel to many a serious situation). For combining these elements, in an animated film that also had good voice acting (can't just have anyone name a 6' bird Kevin), it deserves the nod. Perhaps it was overhyped, but that was the feeling around Wall-E too. I think both were amazing films that succeeded in ways many live action films only dream of.
David Banner

Really nice story, great film, and by far the best 3D film I have seen. why it's the best 3D? Prob cuz it's not 'in your face' all the time
JP

Up is the most enjoyable film i've seen this year besides Star Trek. It's amazing to me how they were able to have this unbelievable story yet keep it so grounded. It had enough silliness to keep kids entertained, but enough emotion to keep adults wondering what happens next. Plus, Doug the talking dog is one of my favorite movie characters of all time.
David

I can't believe everyone saying that Up was such an enjoyable film. True, parts of Up were very funny however, when you take your three-year old to see a pixar movie you don't expect them to be crying because the old man's wife died. Its very hard to say that this was a kid''s movie with so many adult themes.
http://www.aprilsanimation.com sayanimbuzz

3D Animation is my favorite one^^
shadow

Love the opening, and the monster was hysterical. But the dogs, annoying russel, and the old man's sudden transformation into superman near the end really destroyed the film for me.