Rant: This Poster for Richard Kelly's The Box is Awful!
Everyone knows I love a good poster, and we've seen a few good ones recently. But this one, for Richard Kelly's The Box, is pure crap. I don't know how this got approved, but it's painful to even look at. Before I go any further, The Box is based on Richard Matheson's short story "Button, Button" about a mysterious box that ends up in the possession of a married couple. If they press the button, they receive $1 million, but by doing so, they will cause the death of another person somewhere in the world. It's a great concept, and in Richard Kelly's hands could be awesome, I just hope this isn't the start of bad marketing campaign.
So, I've got to explain why I don't like this poster. First off, why the hell is Cameron Diaz the selling point? They really couldn't come up with any other viable ideas than to have her GIANT face plastered on the poster with a big red scar on it? I actually like that imagery at the bottom with the mysterious man holding the box, but it's so small that no one will notice. Plus, I really just don't like looking at Diaz's face.
Norma (Cameron Diaz) and Arthur Lewis (James Marsden), a suburban couple with a young child, receive a wooden box as a gift, which bears fatal and irrevocable consequences. A mysterious stranger delivers the message that the box promises to bestow upon its owner $1 million with the press of a button. But, pressing this button will simultaneously cause the death of another human somewhere in the world; someone they don't know. With just 24 hours of receiving the box, Norma and Arthur find themselves in the cross-hairs of a startling moral dilemma and must face the true nature of their humanity.
The Box is both written and directed by Richard Kelly, of Donnie Darko and Southland Tales previously. The story is based on Richard Matheson's short story "Button, Button", which was also adapted in a "Twilight Zone" episode. Warner Brothers will debut The Box in theaters everywhere on October 30th.