RealD Promises Designer 3D Glasses Will Be Ready by Avatar
While there are many complaints about 3D, one I hear often is about how uncomfortable the glasses are. If you see a 3D movie with RealD technology, they usually hand out disposable cheap plastic 3D glasses that are pretty ugly. For a long time, companies like RealD and 3D advocates like Jeffrey Katzenberg have been pushing for custom designer 3D glasses that you buy and keep on you and bring every time you go see a 3D movie would be coming soon. At the on-going 3D Entertainment Summit, RealD founder Michael Lewis finally said that designer glasses will be available "in certain outlets" before Avatar opens in December.
The statement was made at a presentation at the 3D Entertainment Summit because Fox Sports chairman David Hill explained that, "I have two teenaged girls, and they don't want to go on dates looking like they're going to do some spot welding." Um, okay, I guess? Either way, Lewis said that various designer glasses will be available in certain outlets as designed by Gucci and other manufacturers. Prescription glasses are on the way some time later as well as toddler-sized glasses. MarketSaw reported back in 2008 that other glasses might be coming from Ray Ban and Wayfarer as well, so you might have your pick, if you want a pair.
This is all good and dandy if you're still a fan of 3D. But unfortunately, as far as I know, these glasses will only work in RealD theaters. And right now if I'm going to see a movie in 3D, I'm going to see it in IMAX 3D. Will these designer 3D glasses work in IMAX? That's the next big question. And of course if they've got the RealD logo slapped on them somewhere, IMAX won't want to join in on all the fun. But that's one of the big industry problems with 3D. There are at least three competing brands (RealD, Dolby, IMAX) and until we have uniformity across the entire marketplace, consumers won't be quick to accept 3D as the new norm.
Of course there's still the problem that Katzenberg wants to continue charging more and more for 3D movies. So on top of spending some hard-earned cash on designer glasses, you may start paying double the ticket price to even just see the movie in 3D. I thought this was supposed to be the future? Not a way for Hollywood to just make more money. If it's really supposed to be like sound or color, then maybe the ticket price should stay the same until every movie is offered in 3D as well. Anyway, I'm curious to see how many of these glasses are sold. Will you be buying a pair? Would they make you go see 3D movies more often?