Sam Worthington Talks Avatar Day and Cameron's Tactics
If there is one person we haven't heard much from yet regarding Avatar, it's the star of the show himself, Sam Worthington. Since breaking onto the scene quite recently with Macbeth and Rogue, Worthington has been working non-stop with filmmakers like James Cameron, McG, and now Louis Leterrier. Not only is he a hard worker and a fantastic actor, he's smart as hell, too, and a very down to earth guy familiar with what's going on in the world around him. Collider talked with Worthington recently and asked him about his thoughts on the outcome of Avatar Day. You might be surprised to hear what he had to say in response.
"Its got a hell of a lot of hype. I read all what was said yesterday about the trailer. I can see their point, but as I said, it's not meant to be built for an Apple Mac. It's built for IMAX, it's built for 3D, that's what [Cameron] designed it for. He's designed it to bring people back to the cinema. It's interesting that he's released that trailer and then the next day goes and shows it on IMAX. It's one extreme to the other."
"We get the criticism, and then we get the rave reviews of what it really looks like in its own formula. That's obviously going to get people to think and go, 'Damn right! I'm going to go and see this at the cinema.' Jim has always said to me that he wants to bring people back to the movies. And he's a smart enough man for [what occurred] to be tactical."
Was that outcome really a tactical strategy on the part of James Cameron? I don't think it was his strategy to get negative feedback. Cameron even admitted that he was unhappy that Fox put the trailer online first. But I can see what Worthington is saying in regards to making people feel like they need to see it in theaters. I'm actually sensing that feeling, even from the negative people. Even just out of curiosity and interest, even if they still think it looks bad, they'll go to theaters to see it. It's a fascinating result and it may work, but of course, they have a long way to go. I don't know if I'm completely sold on it being a tactic, but I'm intrigued.
Worthington also talked about Terminator Salvation. "I can nitpick with the best of them, man, and go down the list of things I saw on IMDb where they found holes in it and go, you are fucking right… So that kind of raises my games a bit, because I feel like an idiot for not saying it to McG." Full interview at Collider.