ShoWest: G.I. Joe Footage was Quite a Cheesy Let Down
by Alex Billington
March 31, 2009
Before I head off to play some poker in Vegas, I've got to write up my reaction to the five minutes (or so) of new G.I. Joe: The Rise of Cobra footage that Paramount showed before a screening of The Soloist. I've got to admit, Paramount has had a bad track record with this footage. Every year they screen one of their movies at ShoWest, and every year they show some preview footage before it. The first year I went it was Transformers, and I didn't like what I saw (at the time), last year it was The Love Guru, I don't think I need to say more. This year it was G.I. Joe, and it was also pretty bad, but maybe I'm jumping the gun?
Essentially, what I saw was a super charged mix of high tech bio suits, lasers, futuristic military vehicles, guns of every type, jumping, dodging, spinning, bio-gadgetry, and whimsical technology that we only see in movies. And this isn't a good thing. Everybody remembers The Mummy Returns, also directed by Stephen Sommers, and how they just threw in everything they could into that to beef it up and it made it so damn cheesy? Some sort of thing here, except that instead of mummies, we've got Channing Tatum and Marlon Wayans wearing ridiculous-looking armored suits with helmets that emulate the Iron Man visor.
I don't want to say much more, because this is just my initial reaction, and probably a bit more brutal than it should be. The footage wasn't completely finished either, so I'll save my rant for the actual trailer, whenever it's out. I'm worried that as soon as they start showing more of these armored suits in this, people are going to tear apart this movie. I'm really hoping that this was just unpolished and will still be fun in the end, but as big of a shock as it was to see the Sherlock Holmes trailer, this was even crazier. It really was an adrenaline-fueled hyper-stylized slow-mo action fest. Don't tear apart yet… at least until you see it.