Skynet Research Viral Marketing for Terminator Salvation
by Alex Billington
February 2, 2009
If you've ever been to Universal Studios, you know how cool it is to ride the Terminator 2: 3-D ride. Even standing in the line inside of the Cyberdyne Systems Corporation operations room, there's nothing like seeing everything from within the Terminator movies in real life. That's why it would make perfect sense for Warner Brothers to use some sort of viral marketing for the upcoming Terminator Salvation, specifically involving Skynet, the AI system that controls the robots. Good news - a viral campaign is about to kick off. While there isn't much yet, a brand new Skynet Research site has launched, so sign up now!
All you need to do is head over to SkynetResearch.com and add your email to their list. We'll be sure to let you know when we hear of any updates for this as well. My guess is that this will be launching in the next few weeks around either the New York Comic-Con or WonderCon, or potentially right after Watchmen hits theaters. It's hard to tell this early if this viral will be run by 42 Entertainment, the company behind The Dark Knight's brilliant viral campaign last year, or if it will just be something smaller and relegated only to the internet. However, Terminator is the kind of movie that I'd love to see a huge viral for.