Sony Pictures Frantically Picks Up Black Dynamite at Sundance
by Alex Billington
January 19, 2009
Can you dig it? The second major studio purchase at the Sundance Film Festival (after Brooklyn's Finest) is none other than Black Dynamite. The film is a blaxploitation revival starring Michael Jai White as a jive fool named Black Dynamite who must save his city when the orphanages become overrun with crack. I saw the film at its world premiere last night and it was truly a blast. Following that premiere, Sony execs fought long and hard (all the way until 6AM) to close a deal for an undisclosed amount. The most important bit of this news is that Sony proper bought it, not Sony Pictures Classics, their independent arm.
The studio thinks that the franchise has the potential to become as big as Austin Powers or the Friday films. They're planning to spend a lot of money marketing it later in the year and put it out sometime in the second half of 2009. Black Dynamite already has a hell out of a lot of buzz, as we ran a trailer for it back in November than received an overwhelming positive response. It's just a badass insanely hilarious bit of blaxploitation fun. Even though I was tired, I really had a great time watching it and definitely think it has some strong potential to do well. We'll see whether this turns out to be true sometime later this year.