EDITORIALS
The Weekly Moviegoer - So What's the Solution?
by Christopher Campbell
May 28, 2009
When it comes to certain problems at the cinema, we can easily and concretely put the blame on the movie theater staff (be they managers or projectionists). But some issues affecting the business of moviegoing are not so clear-cut when it comes to determining who is at fault. Sure, for the most part we can complain to and criticize the managers for anything that ruins our experience. However, the lack of definite rules and etiquette combined with the ever-increasing amount of inconsiderate and ignorant people going to the movies makes it difficult for us to wholly condemn the theater for every problem we may encounter there.
Figuring out who is to blame, though, is often a moot concern anyway. The more pressing matter is who is responsible for the problem. We may easily point fingers at who or what causes a problem, but in the end it's more important to figure out who must remedy that problem. And again, it's not always clear-cut who this primary problem-solver should be. Let's take a look at three common fuzzy issues we've all experienced at the cinema and attempt to determine what should -- or at least could -- be done in such situations.
Situation: The movie is sold out and it's hard to find two seats together because many couples have left a single empty chair between themselves and the next couple.
What To Do: Ideally, the "inconsiderate" audience members who've left the single seats empty should be accommodating and move closer to the other couple to allow you and your date to sit together. But it's not against any rule for them to refuse, even if you may think it's rude for them to stay put. They got there earlier, chose their favored seats and should be permitted to be comfortable. The only thing the management can do in this situation is ask nicely for them to move, but he/she can not order anyone to change their seat. It's not a good idea for the manager to make those customers have a worse experience so that other customers can have a better experience. If we don't like this kind of situation, we can avoid going to movies on opening weekend or get to the theater earlier or go to a cinema with assigned seating.
Do you agree or disagree? Do you have a better solution?
Situation: A young child is in the audience, talking, crying and/or making other kinds of distracting, disruptive noise.
What To Do: Obviously the parent or guardian is responsible for keeping the child quiet, though there seem to be a lot of people today who don't care that their offspring (or wards) make noise during the movie. This is likely part of the general problem with moviegoers bringing their living room behavior to the cinema. If there's no stated rule at the theater that says people can't bring babies to the movie, there's probably not much the management can do other than request that the disruptive audience members leave the auditorium. But they can refuse to leave on the principle that they've paid for the whole movie and don't want to miss anything. As far as I can tell, there is no legal justification for forcibly removing them from the premises. Meanwhile, it's definitely not other audience members' responsibility to yell at the parent/guardian, especially since this only adds to the problem. The only options we really have are to try and ignore the kid or find a theater where there's a clear rule against babies.
Do you agree or disagree? Do you have a better solution?
Situation: The auditorium is a mess from the previous show, and it's difficult to find a row to sit in that isn't littered with popcorn bags, soda cups and other trash.
What To Do: Don't necessarily blame the theater, despite the fact that cinemas employ "ushers" to clean up after people. Really, this is more our fault than the management's, because we the audience ignore the requests to toss out our own garbage. The reason for this collective inconsideration is unclear, especially for a society that frequents fast food restaurants and is used to busing its own food trays. Yes, the cinema should have cleaned up any trash left behind by the previous audience, but that audience also should have cleaned up after itself. The only thing we can do now is lead a good example, clean up after ourselves and hope that our fellow moviegoers will similarly learn to be more considerate to both the cinema and the audience that follows them into the theater.
Do you agree or disagree? Do you have a better solution?
Remember that in any of these situations, no matter who is at fault, if your moviegoing experience was not great you can complain and attempt to get free passes or a refund for your trouble. If the cinema has good customer service, you should be compensated in some way, even if you sat through the whole film -- don't ever take the "but you never came out and complained" crap - it's never appropriate in any situation.
Popcorn pouring photo courtesy of Anthony Skelton on Flickr.

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