Warner Bros Goes Plastic - They're Developing a Lego Movie
by Alex Billington
August 11, 2009
There's Legoland, there's Lego Rock Band, there's Lego Star Wars. Now, there's Lego: The Movie. Warner Brothers is developing a movie "around Lego and its building blocks" reports Variety today. Newcomer writers Dan and Kevin Hageman have been hired to pen the script for the project that will mix live action and animation, but plot details are being kept under wraps (come on, really?). Dan Lin, who is developing a Tom and Jerry movie and developed Sherlock Holmes and Terminator Salvation, is producing this project for the studio, along with Vertigo. We have entered the era endless movies-based-on-toys, unquestionably.
This announcement comes after G.I. Joe opened in the #1 spot over the weekend. The number of other toy movies in the works is just staggering, from Candyland to Stretch Armstrong to Battleship to Hot Wheels to He-Man. A Lego movie was inevitable, as is a Slinky movie and a Furby movie (some day soon I presume). It's a win-win for both sides: "For the toymakers, a movie is seen as a way to raise awareness around a brand and sell more playthings. For the studios, a toy-based film only makes it easier to promote a pic to audiences given the built-in recognition factor." But what the heck could a Lego movie even be about? Any ideas?