Warner Brothers & DC Comics Form DC Entertainment Inc.
by Brandon Lee Tenney
September 9, 2009
A response to Disney's acquisition of Marvel maybe? It seems that DC Comics properties are finally going to see the same kind of structure and stability that Marvel has displayed over the past few years, as Warner Bros. Entertainment as created a brand-spankin'-new company, dubbed DC Entertainment Inc., that will "fully realize the power and value of the DC Comics brand and characters across all media and platforms." Or so the press release says. DC Entertainment is to be run by Diane Nelson, former president of Warner Premiere (the studio's direct-to-video arm) that cranked out quite a few movies based on DC properties.
Paul Levitz, president and publisher of DC Comics since 2002, is to become a writer and consultant for DC Entertainment after a new executive publisher is found, according to Nikki Finke. This restructuring, however, will not have Levitz reporting directly to Nelson, though how much control and to what depth his consultation will reach is as of yet unknown. With Disney snatching Marvel just a little over a week ago, the DC Comics/Warner Bros relationship may have found its own sense of stability with this news.
Often plagued by studio interference, the starting and stopping of scripts in the works, and without any solid DC franchises, save Batman, the creation of DC Entertainment is looking to rectify this -- and fast. Already DC Comics' Jonah Hex has wrapped shooting and Green Lantern is set to shoot this spring, but DC is still a far-cry away from Marvel's stranglehold on the comic book-movie genre. Perhaps under the fixated umbrella of DC Entertainment, DC Comics can more equally compete with Marvel in theaters. Though, as a branch of Warner Bros, it's as of yet unknown if WB will be as hands-off as Disney has promised for Marvel, or if DC Entertainment will hold as much control as Marvel did when they were self-financed.
Regardless, it is still exciting to see Warner Bros making a strategic and bold move with DC. Now let's roll these franchises out. Superman, Wonder Woman, Flash, Justice League -- I'm looking at all of you to follow in the footsteps of Nolan's uber-successful Batman franchise. What do all of you think of this news?