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Western Icon Roy Rogers is Headed Back to the Big Screen

by Alex Billington
June 15, 2009

Nashville-based 821 Entertainment is planning on bringing western icon Roy Rogers back to the big screen. The company has partnered with the Roy Rogers Family Entertainment Corp. to launch a King of the Cowboys film trilogy. Their plan is not to make a biopic about Rogers, who passed away in 1998, but rather to launch a family fantasy adventure franchise, whatever that means. Rogers was a western iconic in the 40s and 50s and made more than 88 films, produced and starred in 100 episodes of his own TV show, and appeared on more than 400 licensed items, including in comics. Is the western really coming back?

821 Entertainment CEO Eric Geadelmann explained to Variety: "Roy Rogers, Dale Evans and Trigger are quintessential figures of America, and we will introduce this franchise to a new audience while capitalizing on the millions of Roy Rogers fans worldwide." Are there really millions of fans still out there? I'm a bit confused by this announcement, as I don't understand how they're going to create a franchise around Roy Rogers, as I thought he was an actor and not a character. But it appears as if he was both at the same time? Oh, how times have changed! So will they be casting someone to play a modern version of Roy Rogers?

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Drake

Maybe it's a modern day spin on his relationship with Trigger; after all, 'ole Roy was always waaaaayyyy too cozy (nod, nod wink, wink need I say more?) with that damn horse. Giddyup! LOL
Scott McHenry

I'm glad the western genre is making a steady comeback. Not too sure about this Roy Rodgers thing. Sounds forgettable.
http://movies.iconocritic.com peloquin

Yippie Ki Yay Mother Fucker!!!
zubzwank

Better watch out for the new Gene Autry launch!
http://www.firstshowing.net Alex Billington

#3 - Now that would be awesome to see worked into a Roy Rogers movie, hahah!
http://www.goldenrule.com/health/health-savings.shtml Hsa

I think that it is good news to see an iconic figure like Roy Rogers be back on the screen. I also wonder who will pay a modern version of him.