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Check This Out: Beautiful Poster for Tilda Swinton's I Am Love
January 22, 2010
Source: Vulture
by Alex Billington
As everyone probably knows, I'm a sucker for great posters, and this is easily one of my favorites of 2010. Vulture debuted the official poster for Italian director Luca Guadagnino's film I Am Love that stars Tilda Swinton and Flavio Parenti. The film premiered at the Venice Film Festival last year and also played at the Toronto, Rome, and now Sundance Film Festivals. I love this poster because of the great photo they use and the elegant interaction of the title lettering around the characters, especially Tilda Swinton. They actually use a technique that I use often on the site with photos in some of our articles. Anyway, check it out below.
I Am Love is both written and directed by Italian filmmaker Luca Guadagnino. The film tells the story of the wealthy Recchi family, whose lives are undergoing sweeping changes. Eduardo Sr., the family patriarch, names a successor to the reigns of his massive industrial company, surprising everyone by splitting power between his son Tancredi, and grandson Edo. At the heart of the family is Tancredi's wife Emma (Swinton), a Russian immigrant who has adopted the culture of Milan, but she ends up in a passionate love affair with Edo's friend and partner Antonio. I Am Love hits US theaters on June 18th and is playing in Sundance now.
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Reader Feedback - 7 Comments »
1
Very nice.
Dark Fist on Jan 22, 2010
2
Classy, it kind of looks like some high society magazine or
classical music album cover
napoleonblownapart on Jan 22, 2010
3
I saw this at the Cinema Arts Festival in Houston last November. Afterwards, Tilda Swinton and the director had a short Q&A. My knowledge of Italian film is limited, but there's some great photography and the way the music pounds to heighten certain scenes is what I remember most.
Travis on Jan 22, 2010
4
It's alright. I think the thing to take away from the poster is how the type is covering all of the other peoples faces and is trapping her. The photo itself is just a piece of unit and not a really great one at that, if you're going to take a shot like this, hire Annie liebowitz, not some on set novice who's just going to point and click. And how is this similar to what you do on the site, if you mean putting type into unit on Photoshop, then I see what you mean…hahahaha. The poster has too much going on for me, honestly…
Linkfx on Jan 22, 2010
5
I get goosebumps when I look at Swinton every time.
Cody on Jan 22, 2010
6
It looks like the font is dancing around Tilda, but it disrespected everyone else! lol
Big Boss on Jan 22, 2010
7
Top actress in my book, I'll check this film out.
Xerxex on Jan 22, 2010