Avatar is Getting a Quick IMAX 3D Re-Release This Weekend
by Alex Billington
April 15, 2010
It is our duty to bring you news and information about movies showing in theaters, so we have to let you know about the upcoming re-release of James Cameron's Avatar in theaters this weekend, even though I don't really understand the point of it. AMC will be re-showing Avatar in 61 theaters in 29 cities in the US on April 16th and 17th (Friday and Saturday) in glorious IMAX 3D. The real reason is that Avatar hits DVD and Blu-Ray on April 22nd (Earth Day!) next week and this is your very last chance to see Avatar "the way director James Cameron intended it to be experienced." I'm not sure this is truly your last chance, though.
The only bad news is that the only showtimes for Avatar are at 11PM at night on Friday and Saturday. What the heck AMC? Why choose the absolute worst times to show a 3 hour movie? If you still want to go, you can click here for info on locations and tickets. This is not the extended cut of Avatar will be released back into IMAX theaters sometime in late summer. This is simple a double-dip last minute cash grab to get people out to see Avatar in theaters before it hits DVD and I'm not sure that many people care. Unfortunately this is a pretty half-assed attempt on AMC's part. I think they should be running it more than just at 11PM, come on!
I'm planning on picking up Avatar next week on Blu-Ray and watching it when I get it then. But I don't plan on re-watching it in theaters (in 3D) until the extended release hits sometime later this year. Anyone else?