VIRAL NEWS

Bradley Cooper Promotes a Miracle Drug in 'Limitless' Viral Video

by Ethan Anderton
December 9, 2010
Source: The Playlist

If you're thinking that you have no idea where the film Limitless came from, don't worry. It's simply a new title for the film formerly known as The Dark Fields, an adaptation of Alan Glynn's novel which tells the story of a down and out New York writer who finds a pill that gives him the ability to access the full capacity of his brain. This viral video for the movie acts as a faux advertisement for the wonder drug in question with Bradley Cooper (in character of course) having nothing but good things to say about NZT, or rather, the "clear pill." But along with a glowing testimonial comes some risky side effects including "sudden death."

Feel free to call the number in the ad (1-855-CLEAR-PILL) since it will actually connect you to NZT's hotline with a wait time of about 9 minutes. You will hear part of Bradley Cooper's testimonial on the phone as well, but then the viral ad wimps out at the end by blatantly telling callers to go see Limitless in theaters. Still, the ad is satirically funny, and extremely reminiscent of the viral video advertising the mind erasing services of Lacuna Inc. from Eternal Sunshine of the Spotless Mind. Hopefully we'll see some more viral advertising for Limitless sometime down the road. Limitless hits theaters on March 18th. Will you take the clear pill?

Filed under Hype, To Watch, Viral

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