COOL STUFF

Check This Out: Iron Man 2 Augmented Reality HUD Display

by
April 24, 2010

Iron Man 2 Augmented Reality

"For you sir, always." Thanks for the help, Jarvis! Augmented reality seems to be all the rage now with viral marketing and online marketing campaigns. Paramount UK has launched a new augment reality web app for Iron Man 2, created by Rubber Republic, that allows fans to envision themselves in either the Iron Man or War Machine mask (seen above) or using the Iron Man or War Machine HUD (aka the heads-up-display) seen below and in the movie. It's a bit cheesy, but pretty nifty to check out. Just visit: iamironman2.com. "Welcome sir, how are you feeling today? You are scheduled for a HUD calibration test and mask fitting."

Iron Man 2 Augmented Reality HUD Display

For those who don't know how to make this work, watch the quick demo video below to get an idea for what you'll need (basically a web cam) and how it all works. You can also record a video of yourself inside one of "Tony's toys" and share it with your friends through Facebook, Twitter or embedded into your own site. I do like testing this kind of stuff when it launches, but I really don't understand how it helps the marketing at all. It's nifty and fun to play with, but I don't think that many people really care about it? Plus, after using it for five minutes, I've finished and moved on. Anyway, check it out if you're interested at: iamironman2.com.

This is all part of a very small mini-viral for Iron Man 2 that has included a few boring viral websites located at starkexpo2010.com. A new site launched for a company called Fujikawa that is developing sunglasses with this HUD in them, but they won't be out until 2020. Iron Man 2 hits theaters on May 7th next month!

Find more posts in Cool Stuff, Hype, Viral

Discover more on ZergNet:

  • Cracky
    Nerd-tastic.
  • bucker96
    remember the one they had with Optimus Prime?
  • marketing genius? I suspect..
  • 1544K
    fuggin awesome
  • brandon
    it wont work for me. it just comes up as a white space where the webcam should be showing me. webcam works fine. installed the required elements. any help?
    • foxcun
      me also, . . just white space , , . .

FEATURED POSTS

POPULAR COMMENTS

OUR FAVORITES

Alex's Top 10 - 2016
1. La La Land
2. Paterson
3. Arrival
4. Captain Fantastic
5. 20th Cent. Women
6. Pete's Dragon
7. Jackie
8. Kubo & Two Strings
9. Everybody Wants
10. Wilderpeople
Click Here for Thoughts

Jeremy's Top 10 - 2016
1. Moonlight
2. The Handmaiden
3. High-Rise
4. Elle
5. Arrival
6. Kubo & Two Strings
7. 13th
8. Jackie
9. Toni Erdmann
10. The Witch
Click Here for Thoughts

FOLLOW US HERE

Subscribe to our feed or daily newsletter:
Follow Alex's main profile on twitter:
For the news posts only, follow this acct:
Add our feed to your Feedly: follow us in feedly

FACEBOOK + LINKS