Cinemark Pulls Paranormal Activity 2 Trailer Over Complaints
This is either a big surprise or a brilliant marketing tactic. Variety says that movie theater chain Cinemark, based out of Plano, Texas, has pulled the Paranormal Activity 2 trailer from "several theaters" in Texas after receiving numerous complaints from moviegoers that the trailer was "too frightening." Did any of our readers think this trailer was too scary to see in theaters, or without a red band label in front of it? The trailer has been playing in front of Summit's The Twilight Saga: Eclipse, which opened today, and probably explains why there were even any complaints to begin with. But will this maybe help them build more buzz?
Paranormal Activity is obviously marketed entirely on scares and hearing that a trailer was so frightening that it had to be pulled is a great accidental way of building some extra word-of-mouth buzz for this sequel to Oren Peli's low budget horror flick. Cinemark is already prepared to pull the trailer from more theaters if they keep receiving more complaints. It's sad to see a company so easily pushed around by their customers, but I guess that's because they put the audience first. But the trailer was MPAA approved and I'm sorry if a couple people can't handle a few minor jump scares. That doesn't mean everyone can't handle it, come on!
I'd almost like to say this is okay because it could help the buzz, but I can't stand when movie theaters make drastic changes because a few customers complained. It's the same with the sound being too loud or posters being too offensive. Sometimes marketing does cross the line, but this time I just think some Twilight teens were too scared and Cinemark caved way too easily. What do you guys think? Too scary or just wussies?