COMIC-CON 2010

Comic-Con 2010: Danny Trejo Serves Up Machete Truck Tacos

by Alex Billington
July 23, 2010

This had to be one of the coolest promos I've ever seen at Comic-Con, in a very badass and fun way. Instead of doing anything for Robert Rodriguez's Machete actually at the Con, Fox decided to promote the movie off-site with a taco truck they had custom painted for the movie. On top of rolling that down here, Machete himself - Danny Trejo - was serving up tacos from the truck most of the night. When I stopped by early in the evening, I actually got my own taco served by Trejo, and it was quite delicious. I snapped a few photos of Trejo serving and the Machete truck (both sides of it painted by a local LA artist) for you to check out below.

The line to get a taco from Trejo Machete wrapped all the way around the block, and that was early on! And apparently different people later served tacos, like Michelle Rodriguez and maybe Robert Rodriguez (I was gone by the time that happened). Plus, later in the evening, Fox turned the parking lot that it was at into a massive outdoor party, complete with a giant screen where they showed unrated footage from the movie and just had a good time all around (I heard even J.J. Abrams was hanging out there). I unfortunately couldn't attend, but I still wanted to feature this because it was such a cool promo idea for Machete. Congrats, Fox!

If you haven't yet seen the latest trailer for Robert Rodriguez' Machete, starring Danny Trejo, Jessica Alba, Robert De Niro, Cheech Marin, Lindsay Lohan, Steven Seagal and Michelle Rodriguez, you can check it out online right here. We'll have more from this soon, as our own Bob $tencil also stopped by the taco truck.

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Related categories: Comic-Con 10, Hype, Photos