Comic-Con 2010: Danny Trejo Serves Up Machete Truck Tacos

July 23, 2010

Machete Taco Truck

This had to be one of the coolest promos I've ever seen at Comic-Con, in a very badass and fun way. Instead of doing anything for Robert Rodriguez's Machete actually at the Con, Fox decided to promote the movie off-site with a taco truck they had custom painted for the movie. On top of rolling that down here, Machete himself - Danny Trejo - was serving up tacos from the truck most of the night. When I stopped by early in the evening, I actually got my own taco served by Trejo, and it was quite delicious. I snapped a few photos of Trejo serving and the Machete truck (both sides of it painted by a local LA artist) for you to check out below.

Machete Truck

Machete Truck

Machete Truck

The line to get a taco from Trejo Machete wrapped all the way around the block, and that was early on! And apparently different people later served tacos, like Michelle Rodriguez and maybe Robert Rodriguez (I was gone by the time that happened). Plus, later in the evening, Fox turned the parking lot that it was at into a massive outdoor party, complete with a giant screen where they showed unrated footage from the movie and just had a good time all around (I heard even J.J. Abrams was hanging out there). I unfortunately couldn't attend, but I still wanted to feature this because it was such a cool promo idea for Machete. Congrats, Fox!

If you haven't yet seen the latest trailer for Robert Rodriguez' Machete, starring Danny Trejo, Jessica Alba, Robert De Niro, Cheech Marin, Lindsay Lohan, Steven Seagal and Michelle Rodriguez, you can check it out online right here. We'll have more from this soon, as our own Bob $tencil also stopped by the taco truck.

Find more posts in Comic-Con 10, Hype, Photos

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  • FancyMonocle
    Gotta admit. That is pretty awesome.
  • Yonix
    Although Danny Terjo is one badass motherfluffer, I would have gotten myself a nice, hot taco from the lovely and sexy Michelle Rodriguez instead. Ay, caramba!
  • Jajjajaaj .. Danny Trejo Your are the man..
  • KZ
    I believe there's a new, red-band trailer already on IGN...
  • Al
    seems like fun, thanks for sharing.
  • Garrett Harer
    This is so damn cool. What a great idea. Trejo is the man!
  • dex
    Thanks for sharing this. What an innovative way to promote a movie.
  • What a cool down to Earth kinda guy. Not many movie stars would be willing to go into fast food service to promote a film. I doubt Deniro volunteered to help out.
  • Yeah man, I think unlike a lot of actors Trejo has actually done some great in his life. For him I imagine it's a fun thing. Hat's off to the man.
  • jeffrey Lamar
  • Getting a Taco from Danny Trejo es mui macho!
  • Trademark
    "I actually got my own taco served by Trejo, and it was quite delicious." That's what she said.




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