Brilliant Viral Postcard for 'Let Me In' Sent from New Mexico!
by Alex Billington
August 8, 2010
I totally love this viral marketing. It's just awesome. It's not a game that leads to anywhere or anything, but the little hints they're dropping along the way are just brilliant. Perfectly creepy, yet fitting for the film, and a great way to get me (and hopefully you guys) more excited for this. I received a postcard over the weekend sent from Los Alamos, New Mexico, which just so happens to be where Matt Reeves' Let Me In takes place. The card is hand written by, what looks to be, a 12-year-old kid (which is awesome that they even did that) and contains a morse code message. It's a bit long but some other sites who have already deciphered it.
You can see a photo of the front and back of the postcard below (with my address blurred obviously). The morse code message translates to: "I must be gone and live, or stay and die." According to 24 Frames, that quote comes from Shakespeare's Romeo and Juliet, but obviously it works perfectly for the movie and for the story in the movie as well. What did I tell you guys? Brilliant! I'll let you know if we receive anything else like this or the bloodied funnel. You can read all of our Let Me In coverage from Comic-Con and watch the full trailer if you haven't seen it yet. I really can't wait to see this, I've got very high hopes for the movie.