Disney Starts Distributing Marvel on The Avengers & Iron Man 3
Big news on the distribution side of things today. Disney officially announced via press release that they've reached an agreement with Paramount Pictures and Marvel Studios and will be taking over the release of Marvel's The Avengers, out on May 4th 2012, and Iron Man 3. As we all know, late last year The Walt Disney Company bought comics publisher Marvel for $4 billion in what was a massive, unprecedented deal that changed many things in the entertainment world. Its taken a little while for everything to roll over to Disney, and that includes who has the distribution duties on movies. Now the transition point has been set.
So what does all this mean for you guys? Not much, really, just the knowledge that Paramount, who released Iron Man 1 and 2, will still be handling Thor and Captain America's releases next summer. They're a great studio, they've done a fantastic job with Iron Man, I'm sure they'll finish very strong. Then, starting in 2012 when The Avengers hits theaters, Disney will take over the marketing & distribution duties and "do their thing" with that epic ensemble flick, which will be quite a monumental task to open. Paramount gets a little $115 million bonus for releasing those two movies as a base guarantee. And it was also just announced that Iron Man 3 will get a release on May 3rd, 2013, a year after The Avengers. Plenty more Marvel to come!
"We appreciate the tremendous momentum that Paramount established with these iconic Marvel characters and look forward to propelling the brand even further in the coming years," Disney's new Chairman Rich Ross said. Love that PR lingo! Paramount's Brad Grey adds, "We look forward to working together on Thor and Captain America, and we wish Disney and Marvel the utmost success, in what we know will be a very productive and wide-ranging partnership." Both studios are good, but I'm interested in seeing how Disney's marketing differs. Most of all, I'm just looking forward to finally see all of these movies. Bring it on, Marvel!