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Disney Starts Distributing Marvel on The Avengers & Iron Man 3

by Alex Billington
October 18, 2010
Source: Deadline

Big news on the distribution side of things today. Disney officially announced via press release that they've reached an agreement with Paramount Pictures and Marvel Studios and will be taking over the release of Marvel's The Avengers, out on May 4th 2012, and Iron Man 3. As we all know, late last year The Walt Disney Company bought comics publisher Marvel for $4 billion in what was a massive, unprecedented deal that changed many things in the entertainment world. Its taken a little while for everything to roll over to Disney, and that includes who has the distribution duties on movies. Now the transition point has been set.

So what does all this mean for you guys? Not much, really, just the knowledge that Paramount, who released Iron Man 1 and 2, will still be handling Thor and Captain America's releases next summer. They're a great studio, they've done a fantastic job with Iron Man, I'm sure they'll finish very strong. Then, starting in 2012 when The Avengers hits theaters, Disney will take over the marketing & distribution duties and "do their thing" with that epic ensemble flick, which will be quite a monumental task to open. Paramount gets a little $115 million bonus for releasing those two movies as a base guarantee. And it was also just announced that Iron Man 3 will get a release on May 3rd, 2013, a year after The Avengers. Plenty more Marvel to come!

"We appreciate the tremendous momentum that Paramount established with these iconic Marvel characters and look forward to propelling the brand even further in the coming years," Disney's new Chairman Rich Ross said. Love that PR lingo! Paramount's Brad Grey adds, "We look forward to working together on Thor and Captain America, and we wish Disney and Marvel the utmost success, in what we know will be a very productive and wide-ranging partnership." Both studios are good, but I'm interested in seeing how Disney's marketing differs. Most of all, I'm just looking forward to finally see all of these movies. Bring it on, Marvel!

Related categories: Hype, Movie News, Opinions

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Iron Man 3 is officially gonna be an epic reboot and Tony Stark's main villain will be "Acne".lol This is a joke, DC it's on you now because all of Marvel's movies will look like The Super Hero Squad Show from now on.
funny

#1 - nice.
luigi

#1- idk man look at tron that looks edgy and dark, and look at the pirate movies though comedic but still great, and correct me if im wrong but there is a rumor about Disney releasing an R' rated movie so yeah i don't think that just because Disney owns marvel everything's gonna go down the tubes.
Frame

#1 - I recall a woman in At World's End getting a bullet square in her skull. The quality of the movies won't change. If they suck it won't be because of Disney. Marvel's been putting out trash for years with a select few exceptions.
DaftPUNKFAN

hmmm im partly with what #1 but who knows if disney/marvel may actually do a good job on Iron Man3, guess we'll all have to wait and see
Lee

I hope to see Disney and Pixar come together to start making some movies like DC is doing with their animated flicks. Sometimes animation is a lot better because it is what it is and you can get a lot more done.
Sumit

There will be no change whatsoever in terms of marketing style. If you think Disney distributing will mean everything will be "kiddyfied" then you are clueless. The most worrying point is that IM3 will have to be shooting during Avengers post production which means a very rushed schedule. IM2 suffered from a rushed scheduled and I woudl not be surprised if Favreau didn't return for IM3 considering his past challenges with Marvel and if Cowboys Vs Aliens takes off...
Terrible

I kind of agree with #4. I think these movies will be bad, but not because of Disney. Iron Man 2 was a jumbled mess, with RDJ doing party tricks to Queen in the iron man suit. I still do not see the appeal of cramming a bunch of characters into the one movie. If this movie was going to be epic like Disney will attempt to claim, would Ed Norton really have walked away from the Hulk? (and don't play the money card because the great actors of our time usually give a discount to be a part of something special)
Clover

God Dammitt!
Cracky

Wait and see. That's all you can do. Disney might just do the damn thing. Iron Man 3-- Fuck that. I don't CARE about Tony Stark anymore.
max s.

i thought the avengers was going to be amazing...then i hear this news. disney you better not fuck this one up
dude...

Wow. One tiny little announcement and it's all over. You know as a fanbase that's a little weak. Thor and Captain America are staying with paramount and there's been some pretty inspired casting. Jeremy Renner, Chris Evans, RDJ staying... heck even Mark Ruffallo looks interesting. But yeah, Marvel fans (as ever) give up at the slightest hurdle. Iron Man 2 was a mess but RDJ held it together and that's the only marvel since Iron Man's awesomeness! SOME SUPPORTERS!!
bozo

*braces for marketing tsunami
SPLINTER

I like how the forums just become a slate for ppl to bitch, your opinion does not matter out of the you are the 1 person out of 1000 that did not like the movie, you are going to watch it just so you can bitch about it, as far as i am concerned unless you can do better ( which you will probably claim your capable of ) or understand what goes into these movies , shut the hell up