Disney's Alice in Wonderland Passing $1 Billion at Box Office
by Alex Billington
May 27, 2010
Whoa! As of May 27th, Disney's Alice in Wonderland has officially become the sixth movie in cinema history to ever make over $1 billion in the global box office. The only other movies that have achieved that kind of success (in order starting at #1) are: Avatar, Titanic, Lord of the Rings: Return of the King, Pirates of the Caribbean: Dead Man's Chest, and The Dark Knight. This is a bit of surprise to me because I stopped following Alice in Wonderland's box office and I didn't even realize it was coming this close to breaking any records. I'm considerably impressed and I guess Johnny Depp really did help this become a record breaker.
Most of its immense success comes from the overseas market. Alice in Wonderland has only earned around $332 million domestically in its box office run in the US, taking in the remaining $667 million from the international markets. When it opened in March it set the record for the biggest March opening ever at $116 million (for its opening weekend). In Japan it ran for six straight weeks in a row at #1. I knew it had a lot of buzz before it opened, but I didn't know it had enough to eventually push it up to $1 billion - so congrats to Disney for pulling this off! Although some may say that this doesn't really mean much, it is still big news.
It couldn't have been coordinated any better, as Disney is releasing Tim Burton's Alice in Wonderland on DVD and Blu-Ray in the US next week. I guess this proves that those threats to boycott Alice in Wonderland from theaters in Europe over a shortened "release window" were apparently nothing more than idle threats - because they still rocked the box office. Although I should also point out that out of the six $1 billion movies, three of them hit that point in the last three years. Maybe it's just the result of inflation and 3D ticket prices? Whatever the case, there's still no denying that Alice in Wonderland is now a hugely successful worldwide hit.