Flynn's Arcade 2010 Leads to Tron Legacy's End of Line Club!
by Alex Billington
July 23, 2010
Disney has done it again. This truly is ComiTRON 2010. You may remember that at last year's Comic-Con, a viral hunt eventually lead to a vintage Flynn's Arcade, full of tons of working arcade machines and a real lightcycle on display. This year, Flynn's Arcade has returned, but not in the same way. This time, when you enter Flynn's, it's circa 2010 (e.g. from the movie) and all of the machines have been covered up with tarps. But when the hole in the wall opens, it leads to Kevin Flynn's secret work room with the laser, where we're derezed and taken inside the Tron world to the new End of Line club - which is absolutely breathtaking!
But wait - how did we get here to begin with? Well, earlier in the day after the Tron Legacy panel finished, the @OperationTron twitter feed started spitting out directions like: "Photograph yourself with Yes Bit @ 4th and G, then proceed to F btwn 4th and 5th. 33 packets available." Fans would have to run to one corner in downtown San Diego, find a Tron poster on a wall, take a photo of themselves with it, then run to another corner and be one of the first 33 to get there. If you were quick, you would get a package containing a mini light disc with USB drive and two wristbands to get into the Flynn's Arcade re-opening at 10PM last night.
By 10PM, a huge crowd had gathered at the entrance of Flynn's Arcade (hundreds!) not knowing what to expect and where the arcade would lead us this time. When the first group was let in, everyone was a bit confused to find that the arcade wasn't the same anymore, but when we heard the same Journey "Separate Ways" song as last time, we knew it was time to open up the secret passageway and find out what was next. Eventually we stepped foot into Flynn's secret workroom "underneath" the arcade, where the iconic laser stood waiting to bring us into the Tron world - and that's exactly what happened. We walked through a laser beam into the next room and eventually ended up at inside the Tron world at the End of Line club. Whoa!
Here's a few quick photos of the progression through Flynn's Arcade, leading through the laser to the club.
Inside of this amazing End of Line club, which plays an important part in Tron Legacy, Daft Punk music was blaring (but they weren't there), drinks were being served, and numerous models wearing actual Tron costumes were walking around serving drinks, just like this was a working nightclub. In one corner, Disney showcased a bunch of the new Tron Legacy branded products they are going to be releasing with the movie later this year (see one photo below). There was also a costume on display (seen above) and gigantic video screens all around the room that, every 30 minutes, would show a brief sequence of footage cut specifically for this club. It's amazing that they actually built this place and pulled this off right here in San Diego!
For those who love to participate in the viral hunt, some odd symbols were hanging on the walls in various places around the club that fans picked up on quickly. They were also giving out decoder discs that would connect up with the symbols and provide some codes that we have yet to figure out what to do with. As one final recap on this club and this totally insanely awesome viral for Tron Legacy, I shot a video of the club to give you a sense of the general atmosphere and what it looks and sounds like inside of this place (available below soon). If you thought Flynn's Arcade last year was one of the best experiences ever, just wait until you step foot in here. And if you're also in San Diego, this is a must visit! It will be open today and tomorrow.
I think Disney pulled it off again, they knocked it out of the park with this one. This is the year of Tron and this awesome club, viral hunt, and the panel yesterday (with some amazing footage) has already made Tron Legacy THE movie of Comic-Con 2010. As we did last year, we'll have a better photo recap of this later on.