Jon Favreau's Iron Man 2 Getting Released in Digital IMAX!
by Alex Billington
January 14, 2010
Paramount announced today that IMAX will be releasing a digital version of Iron Man 2 in IMAX theaters starting simultaneously with the release of the movie on May 7th. Since it was not shot with IMAX cameras, it will be upconverted using their DRM technology. “The success of the first Iron Man movie catapulted the franchise from the comic books to theatre screens, and we’re excited that the IMAX format will offer fans an even more immersive way to experience the sequel,” said Tim Connors, COO of Marvel Studios. As great as it is to see movies on IMAX screens, it's only truly worth it if was shot in IMAX or uses 3D (like Avatar).
“The rollout of our digital projection system has enabled us to add more films to the slate, and we’re very excited to partner with Marvel and Paramount on this next installment of the incredible Iron Man franchise," said IMAX CEO Richard L. Gelfond. I don't want to dig up any dirt again, but every time I write about this kind of news, I start to wonder whether LieMAX is really affecting anything. Avatar has broken so many records that I know it didn't hurt them. But the focus this time is on digital screens, which is exactly what LieMAX is. I'm surprised there's not more of a backlash to this. Will you see Iron Man 2 in IMAX?