COOL STUFF

Let Me In's Viral Website Updated with Riddles and Surprises

by Alex Billington
August 18, 2010

I've already expressed my love for the somewhat minimal yet brilliant viral marketing Overture Films has been doing for Matt Reeves' Let Me In, the Let the Right One In remake / re-adaptation, but things keep getting better and better. There is a viral site for the movie located at helpme.net that up until today has only had morse code on it. That site was originally used to unlock an invite to the secret Let Me In party at Comic-Con and to build viral buzz. But the site has changed today (via B-D) to feature four riddles related to the movie that you must solve to unlock a trove of creepy new photos. It's a fun mini-game, so check it out!

I've posted a few screenshots of the viral website (where all the riddles are found) and the photos it unlocks to tease and entice you into playing. I'm sure someone will reveal all of the answers in the comments below, but my only hint is that the answers all pertain to some key element or theme connected to the movie. And if you need help with that, then you should watch the official trailer again. It's not a very challenging puzzle, but I loved playing because it makes you think and you get an awesome pay-off at the end with some really cool photos. Congrats on yet another great bit of viral marketing for this film. I've got very high hopes for it.

In related news, in addition to being announced as a "Special Presentation" at the Toronto Film Festival, Let Me In will also be the opening film at Fantastic Fest, the genre film festival held in Austin at the world famous Alamo Drafthouse. I'll be at both festivals, so expect some great coverage of Let Me In in September!

Click on either of those screenshots above to be taken to the viral website to solve the Let Me In riddles.

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Related categories: Cool Stuff, Hype, Viral News