'Limitless' Viral Expands Offline: NZT Drug Sample Mailer Arrives
by Alex Billington
December 10, 2010
What if a pill could make you rich and powerful? I found an interesting package in my mail today, wrongly addressed to "Alexis" (not Alex) Billington, but that didn't matter. Inside was a brochure and sample of NZT pills - short for "thallanylzirconio-methyl-tetrahydro-triazatriphenylene" - also called the "clear pill" that Bradley Cooper talked about in a recent viral video from earlier this week. Wait - they want us to take one of these things? Even the back of the package is creepy, containing warnings saying: "Once you have started taking NZT, it is vitally important that you finish the regimen." I think I need a test subject to try them out!
The letter was mostly a sales pitch stating things like "unlock 100% of your brain's full potential today" and "it will literally change your life!" Now you know why I'm nervous about trying these pills. I'm also amused by the part that says "talk to you doctor about NZT." What if real doctors start getting real inquiries about this "miracle drug"? There is also a USB drive that contains a copy of the Bradley Cooper promo video, but nothing else. Don't forget you can actually call 1-855-CLEAR-PILL or visit the site: theclearpill.com. It looks like they're kicking off marketing for Limitless with a big viral campaign and that's what I love to see. I'm looking forward to following this and seeing what unfolds next with these NZT pills. Should I try them?