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Michael Bay Shooting Transformers 3 with PACE 3D Cameras
by Alex Billington
July 2, 2010
Source: MarketSaw
In the world of 3D these days, there are only a few productions that actually usually the groundbreaking technology invented for Avatar. As in, there are incredible 3D cameras out there, but not many people use them. Good news though for Transformers fans, as Michael Bay's Transformers 3, which already started shooting, is definitely using those innovative 3D cameras. Our friends at MarketSaw got a big update from Vince Pace, the co-found of PACE, the company that makes the 3D cameras. He confirms that Transformers 3 is being shot in "native" 3D (not converted) and is using the PACE cameras. So far so good on this sequel!
From Pace: "Trying to lay low and do what I do best. We took delivery of the first Alexa cameras for [Martin Scorsese's Hugo Cabret] and have 23 more on the way. Transformers has also signed on to shoot 3D throughout the film. I am working on a big Disney film but can’t mention the name and are lining up five more films. Just wrapped on additional photography for Resident Evil and Tron. Currently in Hawaii and flying out to London for Hugo."
It's kind of funny to see Michael Bay actually going all out shooting this in 3D when we quoted him last year saying that 3D "might be a gimmick." He then went through a test process to see if it was worth going 3D on Transformers 3 and obviously he must have been sold on something, as he's now fully into this. Anyone who has seen M. Night Shyamalan's The Last Airbender know was terrible 3D looks like, so it's good to hear that Bay is shooting this one the ground up in 3D. This will be one movie I might actually look forward to seeing in 3D! Is everyone else just as interested in seeing a movie in 3D if they know it was actually shot in 3D?

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