COOL STUFF

Mind-Bending, Building-Sized Brilliant Inception Ads in NYC

by Alex Billington
July 1, 2010

The dream is real. We're down to the last few weeks before Chris Nolan's Inception hits theaters and jump starts the summer movie season. I suggest you don't watch any more footage from the movie so that you can experience it in the best way possible. Peter of SlashFilm showed me these awesome building-sized ads for Inception found in New York City that I have to show you guys. One of them (via Tumblr) has water flowing out windows to make it look like a dream. The other one (via Twitter) also plays with reality by bending back the entire wall of the building. Absolutely brilliant marketing for a brilliant movie that certainly deserves it.

I just love seeing marketing that actually integrates the concept of the movie into the design and I also love that they're not using floating heads to sell it. Every bit of marketing we've seen for this has been top-notch!

These photos aren't the greatest quality, but that's all I can find online right now. If you also live in NY and can snap a better photo or seen any better shots of these ads, please let us know so we can update the post! If you haven't seen them, watch the first teaser trailer and second teaser trailer for Inception at those links as well as the theatrical trailer. We have a few Inception interviews that'll be hitting in the next few weeks.

Inception is both written and directed by acclaimed Oscar nominated British filmmaker Christopher Nolan, of Memento, Insomnia, Batman Begins, The Prestige and The Dark Knight. Nolan wrote the screenplays for Memento, Batman Begins (with David Goyer), The Prestige & The Dark Knight (both with Jonathan Nolan). Warner Bros is bringing Inception to theaters starting on July 16th this summer. Only a few weeks are left!

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