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Must Watch: Entire Oscar Winning Animated Short Logorama

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April 5, 2010

Logorama

One of the big surprise winners at the Oscars this year was the animated short film Logorama. However, it won for good reason, because it's a dark and awesome short film. The entire short (all 16 minutes) has made its way onto Vimeo and can be seen below. This isn't a leak or a bootleg or anything like that, this is the fully watchable version of the short. Here's the concept (and also why it's so damn brilliant): the entire world and everything we see in it is made out of corporate logos and brands. The story follows two Michelin tire guys (as cops) who chase a terrorist Ronald McDonald. You'll be very glad this won the Oscar after you see this.

Watch the entire Oscar winning animated short film Logorama:

Logorama is a short film that was directed by the French animation collective H5: François Alaux, Hervé de Crécy and Ludovic Houplain. Is anyone else surprised that this was directed by three French filmmakers and not Americans influenced by all this pop culture? It was presented at Cannes in 2009 and opened the 2010 Sundance Film Festival earlier this year (which is where most people first saw it). I didn't get the chance to see it until recently, but I loved it as much as everyone else, which is exactly why I'm featuring it here today. Besides the two opening and closing songs (Dean Martin's "Good Morning Life" and The Ink Spots' "I Don't Want to Set the World On Fire"), all other music and sound design is fully original. What did you think?

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Reader Feedback - 57 Comments

1

Brilliant!!!!!

Warren on Apr 5, 2010

2

I liked Logorama, but I really wanted "The Lady and The Reaper" to win. http://www.youtube.com/watch?v=A9CQDKt8LVo

FancyMonocle on Apr 5, 2010

3

Absolutely everyone should see this.............stunning. Amazing, Amazing oh and lest I forget Amazing.

Barry on Apr 5, 2010

4

Love this short film !!! It's really great 🙂 Proud of this french team, they deserved this Oscar !!! @ Alex, this is not Goodyear but Bibendum Michelin 😉

Florian on Apr 5, 2010

5

Awesome!!! But the cops are from Micheline not Goodyear.

yoman on Apr 5, 2010

6

awsome stuff

Steve on Apr 5, 2010

7

To be honest... eh. It's really creative and cool and funny at first, but the joke runs out since there's really no story that carries through the thing. It's just a jumble of images.

Gregg on Apr 5, 2010

8

Really cool I love it! But don't we already live in a world of logos? In a way this could be thought of as satire. I like that thought.

taylor on Apr 5, 2010

9

The voice acting is awful. All wrong for the characters.

Glass on Apr 5, 2010

10

This did not deserve the Oscar for short animated film. I've seen the other nominated shorts and this one is poorly animated (a lot of motion capture) plus the cell shaded textures looks awful. I can understand that most people get a quick of pocking fun of brands the way it did but this was not Oscar worthy.

almartva on Apr 5, 2010

11

I liked the rendering, but as Taylor said, we already live in a world of logos. I wish they would make more feature films in that style as opposed the the hyper real, shiny Pixar look of 3d graphics, but I think I'm probably in the minority as people seem to like to see things in a realist way when visually escaping for some reason.

Crapola on Apr 5, 2010

12

Honestly I was really not impressed with this film. Yes the rendering was nice but the story was nonexistent. I think the animator Keith Lango (works for Valve currently) said it best. "Let's make a bunch of cartoon logos play out a hundred bad cop film cliche's. And add an earthquake! Yeah! Awesome!" It just made no sense. The Lady and the Reaper was great as well as Granny O' Grimm. I haven't seen the others but I've heard both the Nick Park Wallace and Gromit short and French Roast were amazing. I really think that the style of this one got people's attention as covered up for a bad story much as what happened with UP! Bad story, cool visuals. I really cannot say this is awesome. Cool, yes. But awesome and oscar worthy? No.

commyostrich on Apr 5, 2010

13

Excellent! Concept and execution was stellar!

Nick Sears on Apr 5, 2010

14

What #6 said. At first it's kinda cool and funny but nothing great. Awesome Youtube video though for one of their stupid awards...

tra la la la la di da on Apr 5, 2010

15

11 its not that serious. It won get over it, lots of things get snubbed.

kindbuddy on Apr 5, 2010

16

I liked the Futurama nod when the cop is looking at the menu in KFC and Slurm is offered.

floppytall on Apr 5, 2010

17

That was awesome...not sure it deserved an oscar though.

Cody w on Apr 5, 2010

18

16, I saw the Slurm logo too. Thought that was cool. The end song could only remind me of Fallout 3, so now I have to play some of that. As far as oscar worthy material? Not really. But impressive all the same.

Syphous on Apr 5, 2010

19

very good. great attention to detail. and the ending was pretty class 😉

Nick on Apr 5, 2010

20

this is either a brilliant look at how over merchandising is making the world a worse place, or just a gimmicky youtube video kind of thing...........choose your side.

Moon on Apr 5, 2010

21

it was fun....but no playstation logo???maybe ive missed it...

splinter on Apr 5, 2010

22

PURE FUCKING GENIOUS, THE CELL SHADE ANIMATION WAS DONE GREAT

Del on Apr 5, 2010

23

Not gonna lie i didnt like this at all. It seemed all concept.

PJ H on Apr 5, 2010

24

Very nice short, quite surprised to see David Fincher's in the credits though- as the voice of the original pringles man

HB on Apr 5, 2010

25

I've seen better shorts, it was good though.

Xerxex on Apr 5, 2010

26

Loved it! Loved the little AOL guys. Loved the Futurama reference and I loved the fallout song at the end by The Ink Spots. Definitely deserved the Oscar.

Mr Heat Mizer on Apr 5, 2010

27

Really, really cool. A ton of fun to watch!

Whoaaaa on Apr 5, 2010

28

Brilliant! I was totally taken back by the brutal language - sweet! Those were the Michelin guys btw, not Goodyear 😉

Conrad on Apr 5, 2010

29

neat

DaftPUNKFAN on Apr 5, 2010

30

awesome, but most characters aren't likable.

dean on Apr 5, 2010

31

I think the design was even for more obvious presentation styles, awesome. A couple of complaints I have is the story is a little too cliched even for satire and I found the humor kind of stupid and immature. A couple of fourteen year old boys could have come up with the script at most. I have to say, the animation makes up for it nicely though. Oscar worthy? I don't know. It's a bit of a stretch if you ask me though.

Caitie on Apr 5, 2010

32

Is it just my imagination or was this a direct jab at USA and particularly, Bush? I mean, the world getting destroyed by oil and there was a giant sinking "W"? Also, when it zooms out it takes place where California would be. I mean, I'm not a big Bush fan but it just seems so...French.

Audioout on Apr 5, 2010

33

@Caitie I think the whole point WAS for the movie's script to be stupid and juvenile. It was a joke on Hollywood and American cinema and commercialism.

Audioout on Apr 5, 2010

34

That was cool. I wonder what it cost them to use all those logos.

J on Apr 5, 2010

35

They probably got away with it under fair use / parody rights (I doubt many of the copyright holders would have been happy about their images being used the way they were...) I saw it about a week before the Oscars and had no idea it was nominated. Honestly, three of the films I wanted to get nominated didn't get nominated, and the one short that I thought for sure would be nominated was pulled out by the creator (he never said why, but I'm sure he had a good reason). That said, the short I was going to root for, and the one that probably would have won had the director entered it, was "Please Say Something" by David O'Reilly: http://www.vimeo.com/3388129 It won a bunch of "Best Short" "Best Animation" etc awards at a bunch of film festivals. After it was pulled out of the running, I pretty much had no more reason to give a crap about the Oscars, so I didn't watch them for the first time in about a decade.

Squiggly_P on Apr 5, 2010

36

Audioot I think it was just poking fun at us Americans, but most won't be offended.

Xerxex on Apr 5, 2010

37

@Xerxex i am american and i am extremely offended. what the hell? this is disgusting anti capitalist pro socialist garbage! why dont they make a film about how our federal GOVERNMENT has bankrupted our country through its collusion with the federal reserve and fannie and freddie, all GOVERNMENT created entities? when was the last time mcdonalds FORCED you to buy health insurance? when did Microsoft ever FORCE you to join a ponzi scheme (Social Security)? when did sony ever force everyone to give up their gold and send it to he government like fdr did? when did bayer put hundreds of thousands of innocent japanese in internment camps? when did IBM ever FORCE you to bail it out? when did michelin counterfeit trillions of dollars, which will eventually lead to the destruction of our currency, in order to bail out its buddies on wall street? when did Apple start a war and kill millions of people needlessly? if they had any brains at all those crazy frenchies would demonize government, not capitalism. i cant blame the frenchies though because they live in a socialist quagmire that constantly demonizes capitalism. no wait, i change my mind. i do blame them. they cant even make the effort to read a history book to see how wrong they are. thats stupid. if a few billboards and logos was our worse problem we'd have no problems! businessmen are not saints but they have no power to FORCE you to do anything. government is the catalyst for all the harm that has been done in the world, THEY should be demonized, not businesses.

Michael P. Shipley on Apr 5, 2010

38

absolutely brilliant and original...loved it...

Jasveet on Apr 6, 2010

39

oh u americans, go have a cry about your healthcare somewhere else, its just a damn movie with a bunch of logos with a cool but random story, nothing political.

Jasveet on Apr 6, 2010

40

Wow, go easy on the political aspect,...geez. And why do you consider this to be a direct jab at the USA? The all world is "consumed" by consumism, this is just a representation. And I think it takes place in LA just to make fun of Hollywood. Paranoid much? I never understood why americans are so bitter towards the french people... And Michael what history book do they need to read? Cause i would bet you right now they now much more about history than the average american and their history is a lot bigger. Why do you think Europe hates you so much? Personally, I had a great time watching this. I laughed when every now and then a new logo would randomly appear. it was fun and entertaining. I haven't seen the other nominees, so i won't judge that. The Xbox fanboyism pissed me off though 😛

Ricardo on Apr 6, 2010

41

wow some people take some things way to seriously. This was a fun film, i don't think they were really to concerned with an in depth plot but rather providing the viewer with something fun and entertaining and i would say that they greatly succeeded.

Mick G on Apr 6, 2010

42

@ Michael P. Shipley its the French let them have their laugh if their intention was to insult America. The French cannot insult America without realizing that their government isn't fucked up as well. @ Jasveet only one American has so far been offended, that hardly puts us all in the same category, and what does are Healthcare gotta do with this "okay" short?

Xerxex on Apr 6, 2010

43

awesome.Brands rule the world one way or the other.

max on Apr 6, 2010

44

See Xerxex, that's exactly what i was talking about. Maybe you're the right person to explain to me that "thing" you have going on with the french.

Ricardo on Apr 6, 2010

45

Ricardo the "thing" I'm talking about is basically no country is perfect, I can take a joke aimed at my nation, and if I can people in every nation should as well, France has their problems, Europe has its problems, Russian does, New Zealand does, China does, so does Australia. No nation has a good sense of humor, just take the Kevin Rudd for example, Robin Williams called Australians "English Rednecks" and Rudd fired back saying Williams needs to spend time in Alabama to see real rednecks. Someone can't take a JOKE. I can and I see no problem with a joke aimed at me or my country. PEOPLE NEED TO LEARN HOW TO LAUGH. A LAUGH A DAY KEEPS THE DOCTOR AWAY. and I'm laughing my ass off right now.

Xerxex on Apr 6, 2010

46

Ricardo to summarize and get throught the bullshit of my comment previous. I can take a joke, some can't and the world still spins.

Xerxex on Apr 6, 2010

47

Wow, I wish I never brought it up. I just wanted to try and delve deeper into what this short was really about. While it is IMO a slight jab at the US and capitalism (sinking W in oil. silly Hollywood plot with childish undertones in a world of corporate logos) it was just a joke. I get it. It isn't "haha" funny but I get it and it was entertaining probably for all the wrong reasons. Did anyone else catch the irony (I believe it was irony, lol) of the two Micheline Men arguing about how unnatural the zoo is?

Audioout on Apr 6, 2010

48

WOW! I was mesmerized while watching this stunning short. I would love to get a copy of this on DVD. Keep up the good work guys!!!

Silence on Apr 6, 2010

49

I get that Xerxex. Every country has both kinds of people, the ones who can take a joke and the ones who can't. And the french know they have their problems, and just don't understand the hate between the 2 countries. Nowadays we, europeans, as the american people, are used to making fun at our presidents/prime-ministers and not taking it too seriously. And Bush never represented the american people in general, he's just this guy, who's history now 😛

Ricardo on Apr 6, 2010

50

my exact thoughts Ricardo.

Xerxex on Apr 6, 2010

51

I loved it. Did anybody else see the South Park sign in the water?

That Awesome Norwegian Guy on Apr 7, 2010

52

Enfin, c'est une animation courte merveilleuse. On doit noter soigneusement que les gangsters (les gangstas) sont des hommes Michelins. Ce ne sont pas des hommes "Micheline(s)." Voir 5 au-dessus. "Michelines" seraient la forme feminine. Et les pneus Goodyear sont foutus! Je ne comprends pas du tout le sentiment dans 49: "And the french know they have their problems, and just don't understand the hate between the 2 countries." La France est la plus vieille amie des USA. Je suis bi-langue et bi-culturel. Ce comment est absolutment fou! Vive le satire extraordinaire, quelque soit son pays d'origine! This a marvelous short animation. For the record, the gangsters (les gangstas) are Michelin men. They are not Micheline men, comment 5. "Micheline(s)" would be the feminine form. And Goodyear tires are fucked.! I don't at all understand the thought in 49: "And the french know they have their problems, and just don't understand the hate between the two countries." France is the oldest friend of the USA. I am bi-lingual and bi-cultural. The comment is absolutely insane. Let's give a shout-out to extraordinary satire, whatever the country of origin!

Thomas Christophe Davis on Apr 7, 2010

53

This was awesome!

Eric on Apr 9, 2010

54

Absolutely awesome!!! Such an original and well executed short, definitely potential in there for a feature length with more development, now that really would be something.........!!!!!

Voice of reason on Apr 9, 2010

55

Thomas, do you really think the american people loves the french? And I know the historical relationship between the 2 countries, I'm just not sure the americans know it as well. Salut

Ricardo on Apr 10, 2010

56

that crown is badasser than Joker

Duude on Apr 10, 2010

57

Salut, Ricardo! Thank you for responding. I appreciate it. You are right in that there are many, many Americans who do not like the French. However, there are also many, many Americans who do like and respect them. My apologies for my comment about what you said being insane. It was not really fair, as I think about it now. I taught French for 30 years. Over all those years, each of my colleagues and I made every effort to give our students an appreciation, understanding, and respect for French language and culture and the French people. Their gifts to us and our gifts to them. So let's hope that means hundreds upon hundreds of thousands of people who understand both great countries better. This short animation is just so awesome! It's super for an artistic and cultural exchange. Hope to hear more from you. Well, I talk too much. That's sort of French, right? Tu est sympathique. You're cool. Thomas

Thomas Christophe Davis on Apr 10, 2010

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