VIRAL NEWS

Mysterious Alice in Wonderland Promo Book and Key Arrive!

by Alex Billington
January 6, 2010

I just received an odd package in the mail today from "Midnight Express" containing a mysterious and gigantic copy of an Alice in Wonderland book. I have never seen this before and don't know what it is, but it looks rather interesting, like a new viral in the works. It turns out the book contains numerous books-within-books that eventually lead to a gothic looking USB key (see the photo below). Another note inside one of the books says "Read Me" and states: "This USB key will take you beyond the gates of Wonderland and unveil the many secrets that await you." Do you want to find out what's on it? Then keep on reading!

The USB drive didn't contain much. There were 3 photos we've seen before (including the new one from today) and a 1080p high res copy of the latest official trailer. I watched it just to see if there was new footage or hidden messages but there were none, so it seems like that's a dead end. But it doesn't seem like the trail ends here, so I've got to do some more investigating, because there was another "clue" I found in one of the books that seems to pointing somewhere else. But before we get to that, check out a few photos of the books:

The other note I got came on a blue slip of paper. It read: "Greetings! The proper spelling of Alice's last name is KINGSLEIGH. That's Kings-L-E-I-G-H... not L-E-Y. Thank you. Sincereleigh ~ Walt Disney Studios Motion Pictures Publicity." I'm not sure if that's a joke or a hidden message or what, but I feel like there's something else there. I'm going to keep searching the books and scouring the web to find more. I did notice that in one of the books, the second to smallest one that's labeled "Characters" it spells Alice's name as "Kingsley." Maybe there's something going on? Or else Disney was just correcting a spelling mistake.

So my conclusion so far is that this is only just a glamorious piece of promotional material. As in, there isn't a viral game to be played, it's just here to look at. I also got one of these promo mailings for Where the Wild Things Are recently, and it's just a way of sort of highlighting their upcoming movies in a glossy package. It works for me, because I get a bit excited about the viral potential, but it sounds like this was a promo and that's it. We'll keep you updated anyway, in case someone finds anything. Watch the unboxing video below:

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