POSTERS

One More Brilliant 'Daybreakers' Vampire Poster to Admire

by Alex Billington
January 15, 2010
Source: IMPAwards

I have to say, I think the marketing campaign Lionsgate put together for Daybreakers was pretty damn impressive (despite only making $19 million at the box office so far). And the many posters they created were the best part, especially the super creepy one that we featured back in December. I thought we'd seen everything, but found over on IMPAwards is one more poster that I just had to featured after seeing it. It's another brilliant design, kind of like True Blood, advertising a blood "drink" you can buy called B+, or Be Positive. This vampire world they've created is brilliant. Bravo Lionsgate and bravo Spierig Brothers.

In the year 2019, a plague has transformed most every human into vampires. Faced with a dwindling blood supply, the fractured dominant race plots their survival; meanwhile, a researcher (Ethan Hawke) works with a covert band of vampires (Willem Dafoe, Claudia Karvan) on a way to save humankind.

Daybreakers is written and directed by Australian brothers Michael and Peter Spierig, who previously directed a 2003 sci-fi horror film titled Undead. This was shot in Australia in late 2007 and has been in post-production since. Lionsgate is bringing Daybreakers to theaters on January 8th, 2010 next year.

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