One More Brilliant 'Daybreakers' Vampire Poster to Admire

January 15, 2010
Source: IMPAwards


I have to say, I think the marketing campaign Lionsgate put together for Daybreakers was pretty damn impressive (despite only making $19 million at the box office so far). And the many posters they created were the best part, especially the super creepy one that we featured back in December. I thought we'd seen everything, but found over on IMPAwards is one more poster that I just had to featured after seeing it. It's another brilliant design, kind of like True Blood, advertising a blood "drink" you can buy called B+, or Be Positive. This vampire world they've created is brilliant. Bravo Lionsgate and bravo Spierig Brothers.

Daybreakers Poster

In the year 2019, a plague has transformed most every human into vampires. Faced with a dwindling blood supply, the fractured dominant race plots their survival; meanwhile, a researcher (Ethan Hawke) works with a covert band of vampires (Willem Dafoe, Claudia Karvan) on a way to save humankind.

Daybreakers is written and directed by Australian brothers Michael and Peter Spierig, who previously directed a 2003 sci-fi horror film titled Undead. This was shot in Australia in late 2007 and has been in post-production since. Lionsgate is bringing Daybreakers to theaters on January 8th, 2010 next year.

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  • In-Rainbows
    Movie sucked.
  • That $19 million at the box office is actually pretty impressive for the film. It only had a $21 million production budget. Double that and you'd include marketing costs. Which means it's already half way to a profit without DVD sales. In short, the film won't be a loss. It's getting some cult steam, which usually means high DVD numbers.
  • Movie rocked.
  • Hattori Hanzo
    All vampire movies suck.
  • dex
    your nick suck.
  • Chrisbo
    This movie was pretty bad. Laughable at most parts. Plenty of blood, but that could not save it. Would never watch it again.
  • Xerxex
    movie may not have been too good, but at least it showed the Twilight fans what Vampires are supposed to be, NOT IN SUNLIGHT!
  • Lincoln
    Love it! Can't wait to see it!
  • what a poster ! Cool...
  • Oh look! More timely marketing from Lionsgate! And only a week late! Gosh! What poster designs do you suppose they'll bring forward after the movie drops off the top ten? What was the #1 answer from my fellow Horror Thriller geeks when I asked "You want to go see Daybreakers this weekend?" "Is that this week?" #2 answer "What's that about?" Way to go Lionsgate! Your savvy strategy is what makes you such an unstoppable force in cinema today! 😀
  • Fisherr
    I kind of find this one good.




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