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One More Brilliant 'Daybreakers' Vampire Poster to Admire

by Alex Billington
January 15, 2010
Source: IMPAwards

I have to say, I think the marketing campaign Lionsgate put together for Daybreakers was pretty damn impressive (despite only making $19 million at the box office so far). And the many posters they created were the best part, especially the super creepy one that we featured back in December. I thought we'd seen everything, but found over on IMPAwards is one more poster that I just had to featured after seeing it. It's another brilliant design, kind of like True Blood, advertising a blood "drink" you can buy called B+, or Be Positive. This vampire world they've created is brilliant. Bravo Lionsgate and bravo Spierig Brothers.

Daybreakers Poster

In the year 2019, a plague has transformed most every human into vampires. Faced with a dwindling blood supply, the fractured dominant race plots their survival; meanwhile, a researcher (Ethan Hawke) works with a covert band of vampires (Willem Dafoe, Claudia Karvan) on a way to save humankind.

Daybreakers is written and directed by Australian brothers Michael and Peter Spierig, who previously directed a 2003 sci-fi horror film titled Undead. This was shot in Australia in late 2007 and has been in post-production since. Lionsgate is bringing Daybreakers to theaters on January 8th, 2010 next year.

Explore tags: Hype, Opinions, Posters

In-Rainbows

Movie sucked.
http://sansbroccoli.com Will Schiffelbein

That $19 million at the box office is actually pretty impressive for the film. It only had a $21 million production budget. Double that and you'd include marketing costs. Which means it's already half way to a profit without DVD sales. In short, the film won't be a loss. It's getting some cult steam, which usually means high DVD numbers.
http://www.twitter.com/tristandrue Tristan

Movie rocked.
Hattori Hanzo

All vampire movies suck.
dex

your nick suck.
Chrisbo

This movie was pretty bad. Laughable at most parts. Plenty of blood, but that could not save it. Would never watch it again.
Xerxex

movie may not have been too good, but at least it showed the Twilight fans what Vampires are supposed to be, NOT IN SUNLIGHT!
Lincoln

Love it! Can't wait to see it!
http://www.affilrev.worldquests.com/ affilrev

what a poster ! Cool...
http://www.feoamante.com Feo Amante

Oh look! More timely marketing from Lionsgate! And only a week late! Gosh! What poster designs do you suppose they'll bring forward after the movie drops off the top ten? What was the #1 answer from my fellow Horror Thriller geeks when I asked "You want to go see Daybreakers this weekend?" "Is that this week?" #2 answer "What's that about?" Way to go Lionsgate! Your savvy strategy is what makes you such an unstoppable force in cinema today!
Fisherr

I kind of find this one good.