Overture Hosts a Scary Quarantined Screening of The Crazies
On Wednesday night this week, Overture Films host a special screening of The Crazies (which opens in theaters today). The screening was for press and fans being held in Los Angeles. I didn't attend myself, but reports of a huge setup at the theater have been hitting on sites like Bloody-Disgusting and MovieViral.com. Apparently guests were put into a bus upon arriving, which suddenly went dark and drove around the block. When they exited, the place was swarming with vehicles and soldiers trying to "control the contamination" straight out of the movie. It was way more than a viral and it looks like they pulled off one hell of an event!
Luckily, Overture put together a little video recap of the entire special event and it's pretty impressive. It doesn't provide a complete recap of the experience the attendees went through, but you can get a good idea of what it was like. This is pretty much one of the coolest setups I've seen for a screening - check this out!
What I totally love about this event is their attention to detail. You can find various little things like the U.S. Army medical bracelets attending guests got or the numerous extras dressed as doctors and the screaming infected patients on stretchers running around. I even heard that once people were inside the theater (which was renamed Ogden Marsh Cinemas - the same town the movie takes place in) soldiers ran in and pulled out infected patrons sitting in seats to be "shot" (or so UGO says). This seems like it was incredibly scary to see in person, but it's such a brilliant idea and it looks like it went off without a hitch. If only they would've told me that I should have been there, I could've been able to attend and given you a more personal report.
For more recaps on the event, check out: Bloody-Disgusting, MovieViral, UGO and ShockTillYouDrop. They all have rundowns of exactly what took place and some awesome photo galleries of the entire event. This was such a brilliant idea! I wish they would do special events like this more often for movie premieres - what a great way to get you in the mood for the movie. Two more favorite photos from the event can be seen below.