Ridley Scott Diving into 3D By Investing in 3D Tech Company
Back in April we heard from Sir Ridley Scott himself that both of his forthcoming Alien prequels would be shot in 3D. Though we had previously heard Scott was eager to convince Universal execs to convert Robin Hood to 3D in post-production, that story turned out to be false. However, the source of Scott's lingering (or maybe it's sudden) ambition to go 3D crazy may have finally been discovered, as Vulture reports that Scott is now in negotiations to get an ownership stake in one of the top manufacturers of 3D glasses and projection systems - MasterImage 3D. I guess if I owned my own 3D tech company, I'd want my movies in 3D, too.
Cleverly, Scott has named a new production company called Scott Three Productions (a play on words from his own production banner Scott Free Productions). As I've said many times before, although there's plenty of hate for 3D, especially if it's converted in post-production, if it's done properly (shot in 3D), it can certainly add to the theater-going experience. In addition, and certainly the real driving force behind the 3D craze and likely Scott's ambition, is the fact that the higher percentage of grosses for movies like Avatar, Alice in Wonderland and How to Train Your Dragon came mostly from 3D showings, for better or worse.
Scott is hoping that the new increase of 3D and digital theaters will make MasterImage 3D a much stronger competitor over the dominant 3D tech companies like RealD and XpanD. Vulture points out that, "unlike some of its competitors, MasterImage 3D equipment is purchased outright by movie theaters, and does not demand royalties for each ticket sold, as is the case with RealD." Ouch. In addition, they point out that the studios' money grubbing paws are holding onto more of the grosses than they used to, even with big names like Ridley Scott, so this would certainly be a new source of income. I guess that all makes sense financially.
The real question now is if Scott's investment will make him rethink his reluctance to re-release the original Alien or other classic Scott movies like Blade Runner in 3D. Let's hope not. Let the 3D debate continue!