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Shocking! The Last Airbender is Being Converted to 3D, Too

by Ethan Anderton
April 23, 2010
Source: Deadline

It's getting to the point where the only news about 3-D should be when a film isn't heading into the third dimension, but I digress. Add another movie onto the pile of 3-D flicks coming out this year as Deadline reports M. Night Shyamalan's The Last Airbender, an adaptation of the Nickelodeon series "Avatar: The Last Airbender," will be given a post-production conversion to 3-D. Of course, the recent success of Clash of the Titans in 3-D (no matter how shitty the conversion) is driving the market, but apparently Stereo D, the company that worked on James Cameron's Avatar will oversee the conversion, so there is some hope.

Of course, as almost everyone in the industry and on every blog has been saying that 3-D conversion is the dumb cousin of shooting a film in 3-D and is nothing more than an expensive pop-up book to try and get audiences into theaters to wear goofy glasses for a couple extra bucks. Unless something dramatic happens with 3-D conversion, or some real time is spent on the post-production process instead of trying to rush it in a two month time period (Last Airbender won't be pushed back from its July 2nd release, unlike Clash), I don't think I'll ever see a film converted to 3-D. The sooner you all do the same, the better off we'll all be.

For those who are skeptical, producer Frank Marshall (of Indiana Jones and so much more) has tried to calm some fears by explaining the following on Twitter: "We have been looking at the 3-D for months. The movie was designed to take advantage of the conversion and the filmmakers will supervise." Even if it does look acceptable, my choice will still be to see this film for my first time in 2-D, not 3-D. What about you?

Filed under 3D, Movie News, Opinions

From around the web:

mflauri

Big fan of Avatar: The Last Airbender but not watching this in 3d no matter what
sean

If you were a big fan of Avatar: The Last Airbender you wouldn't watch this at all.
blindjasper

After seeing Clash of the Titans in converted 3-d, and taking my glasses off at points preferring the fuzzy scenery to the crappy 3-d, I think its safe to say I will see this in 2-d if at all. I am a huge fan of the series and have little faith that M Night Shamalamadingdong is going to do this series justice. I am staying positive though and am hoping it will be good.
People's Champ

lame.
Matthew

I wonder if I'm too late to invest in whatever 3D stock James Cameron company has....
Xerxex

starting to get a little outta hand with this conversion bull shit.
Justin

I fully agree with Ethan. The only way the studio's will stop doing this post-conversion crap is if everyone (like most people on this site) will go see this flick in 2D. And every other converted 3D flick.
Dark Fist

God dammit. I vow to only see post-production 3D films in 2D.
Zantorian

Bah! Who cares. This entire anti-3D rant is almost as bad as seeing every movie preview with the 'IN 3-D!!!' under it. I couldn't care less. I'll see it in 3D on DVD once they got nVidia Stereo Glasses working good. From now on, I'm totally ignoring both sides of this 3D nonsense, I don't care.
Aimee

Huge fan of Avatar. I hope this works out!
http://futurephilmmaker.blogspot.com/ FuturePhilmMaker

Not looking forward to this
SlashBeast

I've never supported this movie. First they couldn't even cast asians in asian roles and now they're going to convert it to 3D just like every other marginal tentpole under the sun.
DiR3cT

I would be interested to know what M. Night Shyamalan thinks of 3D.
silver

who cares as long as we still have the 2d option im happy
bilz0551

The attempt at 3d from "clash" was a joke. so distracting. I saw avatar four times in the theater and loved it, but it was meant to be in 3d, not this post production shit. Air bender looks way to good to screw it up with a laughable 3d version
http://www.justinvfx.com justin

You do realize that the same studio that converted avatar to 3d is converting this film as well. Clash was bad I admit but this will be worth to see in 3d I'm telling you.
1-7

^ That'd be cool, except Avatar was not converted to 3D.