Super Creepy Evidence Bag for 'Let Me In' Arrives in the Mail
by Alex Billington
July 14, 2010
With Comic-Con coming up, a teaser poster, and international trailer, we know Overture Films has started marketing for Matt Reeves' Let Me In, the revamp of Let the Right One In. Overture did a very kick-ass job marketing The Crazies with a big viral event, and it looks like they're following the same path for Let Me In. A mysterious box arrived from an address in Los Alamos, NM on my doorstep today containing an evidence bag with a nasty, blood-covered funnel inside. Call the cops? No, it's actually an awesome bit of viral swag for Let Me in. If you've seen LTROI, you'll remember that scene in the forest where they drained blood out.
I've added a reference shot from Let the Right One In of that draining scene, to remind you (courtesy of io9). The evidence bag label only says it was recovered by "K. Olson," rest of the information is unknown, but date and time of recovery is "2/17/83, 8:22am." I actually think some people might get one of these and actually freak out, but I think it's an awesome, and totally creepy, way of building some strong viral buzz for Let Me In, which is hopefully very dark. I hope this is only the start of a bigger viral for the movie, but only time will tell. Overture has a presentation for Let Me In at Comic-Con on Saturday morning. We'll be there to cover it!