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Announcement for Johnny Depp's Animated Rango is Very Odd

by Alex Billington
June 9, 2010
Source: Apple

Way back in late 2008, it was announced that Pirates of the Caribbean director Gore Verbinski would be working on an animated movie called Rango that will feature the voice of Johnny Depp as "a household pet [who] goes on an adventure to discover its true self." Paramount has debuted an "announcement" video for this movie on Apple and it's quite odd, to say the least. What the heck is it and why are we even watching this? I don't really know. As far as I can tell (from promo photos like this one), Rango is some sort of bird or a bird being ridden by something. You can see it running along the loading bar on the official website, too.

Watch the "announcement" video for Gore Verbinski's Rango:

You can watch the first Rango teaser trailer in High Definition on Apple

Rango is being directed by filmmaker Gore Verbinski, of The Mexican, The Ring, The Weather Man, and all three Pirates of the Caribbean movies. The script was written by John Logan (Gladiator, The Last Samurai, The Aviator, Sweeney Todd) based on a story by Verbinski and James Ward Byrkit. ILM is animating using "cutting edge techniques" that "allow [them] to capture and translate every aspect of Johnny's performance, using it to drive the computer-generated character in a way that has yet to be seen" Paramount is bringing Rango to theaters on March 18th, 2011 next spring. Check out their official website: RangoMovie.com.

Filed under Hype, Opinions, To Watch

From around the web:

Mikestar

....... Brilliant!! ?
Ian

Lol wtf I like it.
FarmerJohn

Nickelodeon called. They want their big orange fish thing back...
jaxxx

Hahaha, awesome!!! Why do every trailer have to be full of action or the best scenes from the movie? This one is quite different, brilliant, as Mikestar said
Lyth

In the Apple site movie write up, it says its about a "Chameleon with an identity crisis".... Still, I agree with you, why are we watching this?? Though when you go to the web site, the little continuously running video they have up there is strangely soothing to watch. Like a lava lamp....
MB

The description on the Apple website says it's about a chameleon. The thing on top of the bird.
Cmurder

If by brilliant you mean LAME, then you are correct.....this isnt even a teaser, its a confuser. At least give us SOMETHING relevant to chew on.
Wes

That pissed me off
Mark

That was a nice teaser. Mikestar said it perfectly.
yep

A satire mocking all the really early, lame teaser trailers that have absolutely no substance? That's the only way I can think of interpreting it. Still, makes me interested in the movie, without giving us any idea whether it'll be good or bad.
Ken

I feel like I just got Rickrolled without the Rickroll....
Rex

First of all, that's not brilliant, it's just a weird fish thing moving across a road. The website is pretty cool - like a continuous feed from a camera in the middle of the US somewhere. But hell, this teaser made me go straight to the website to try to figure out what was going on, and I bet that's what the marketing ploy is. Get people talking.
Marko

But FarmerJohn, this movie is actually being produced by Nickelodeon, so it's okay.
ALI

I saw the behind the scences footage yesterday and also what the film is about. I cant say much but it is nothing like any animated film I have ever seen before as in the way they shot it and also the characters. I would love to see the BTS footage of how they shot this on the DVD. Really looking fowrad to seeing this as it is ground breaking work for making a animated feature.
movie mike

WTF. Come on! at least try! that is the worst trailer ever
dRailer

agreed with #12, Go to the website, it is more of the same.
Moviegimp

It is brilliant. So's the website. It does what a teaser should do, makes you talk about it. The website is like a web cam is on the side of a road somewhere. It's silly but fascinating at the same time.
blasphemer

looks way better than most of the crap coming out lately...
http://movies.iconocritic.com peloquin

That looks like a second year animators demo reel... so lame
http://img222.imageshack.us/img222/2408/blackbabyjesus.gif Crapola

Clean and shiny equals boring. I liked the fish, but reckon it would be better rendered differently. It looks like any other cheesy 3d rendered thing.
Brandon

Well it's artsy. I'll give it that. Doesn't give much of a tease though, but perhaps that is a good thing these days.
Ben1211

This reminds me of Emir Kusturica's 1993 Arizona Dream with Johnny Depp. The poster and the film featured a fish in the Arizona Desert. http://www.youtube.com/watch?v=LqjktVjkrFk&feature=related
Stephen

Did anyone else crack up watching this? I'm not sure why, but I think I liked it.
lol

i want my time back
Jamaraq

Given the setting, I'd say the bird is a type of Roadrunner. Not sure why this is relevant.
Die Cut

Wow this is interesting.. The men behind are all really good in the movie industry. I wonder how this will turn out. I'm sure it'll be great, but the question is how great.. Oh, and I didn't know Gore Verbinski made the movie The Mexican.
Alex Morrison

ooooooookkkkkkkkkkkkk
Me

No why did the fish cross the road jokes? I know lame.
http://movies.iconocritic.com peloquin

^ To make a shitty Depp movie )
bozo

Oh. Ok then.
http://www.7dayshootout.com/ Daily Insights

wow does anyone else feel cheated? i could go for some goldfish now.....
McQueen

*tumbleweeds*