'They're Here' - Another Viral Site for an Alien Invasion Film?
by Alex Billington
September 2, 2010
If you're an avid reader of FS, you'll know we're big fans of any and all viral marketing games and concepts, big or small. Last week I came across a viral site located at theyrehere.net that's promoting a mysterious, upcoming sci-fi flick. The site only contains some very ominous text stating "Meet Them" and "Be The First To See Them" and that all will be revealed on 10-10-10, but other than that we have no clue what this is. However, we just got an email today from the site with a link to a YouTube video that shows some amateur nighttime UFO footage, but we're still in the dark. Anyone want to help us figure out what this viral is for?
The weird thing is that the website is centered on a potentially fictitious character named Paul Geist, who has been communicating with people via twitter and the website. The site is also based out of the UK, which may not mean much, but I have a feeling this isn't connect with any Hollywood feature film. Obviously there are a lot of alien invasion sci-fi projects currently in the works, but I can't figure out what this is for. Maybe it's something we've never heard of yet? And how much will they reveal on 10-10-10? Apparently a trailer will be arriving in September for the "feature film" so it looks like we will have a bit more to check out soon.
In the meantime, look around the site, check out the video and tell us what you think. If you find any leads or hints or have any idea what this is for, let us know, as it seems like it might be an interesting sci-fi flick.