Tron Legacy Viral Event Recap - Trailer Premiere in IMAX 3D
by Alex Billington
February 27, 2010
Last week, Disney kicked off a big viral game for Tron Legacy that resulted in the unveiling of this special event held today (Saturday) in five major cities around the world. The tickets were given out on a site called Pit Cell and the event sold out within 20 seconds. Our event in LA was hosted at The Bridge in IMAX 3D. Right at the beginning, the lights went down, the two minute trailer premiered, and then the lights came up. But the audience demanded they show it again, so to allow time for the print to be rewound, they brought up Tron Legacy director Joe Kosinski and original Tron director Steve Lisberger for a quick Q&A as well.
I don't have a transcript of the Q&A (HitFix does), but it was great to see these two collaborating so much. More often than not we don't see creators of the original working on sequels like this that are hitting some 28 years after the original, but Lisberger seems intimately involved and has a lot of faith in Kosinski. The trailer itself looked incredible in 3D. It's a full two minute trailer with lots of footage inside and outside of the Tron computer world. It starts off with Sam Flynn (Garrett Hedlund) in the real world and we get to see Alan Bradley (Bruce Boxleitner) talking to him about how his dad disappeared. We also get to see some sweet shots of Michael Sheen, Olivia Wilde, Beau Garrett, and of course, Jeff Bridges! I got chills watching.
I'm not going to describe the entire trailer to you, because it'll be online in a few days and I prefer to just let it speak for itself. I actually can't wait to watch the it again over and over. I've heard that we'll have to work through another viral game to get to the trailer online, so stay tuned. I don't know about everyone else, but Tron Legacy is now my most anticipated movie of 2010 hands down. Everything about it is perfect - the world they created, casting, characters, the way it looks, even Daft Punk scoring it. I'm unabashedly excited. Peter Sciretta from SlashFilm and I also recorded a video blog talking about the trailer - watch it below!
I think some people had way too high of expectations for this event. It's not due out until December 17th, so we've got a long way to go, a 10 full months, and that means there's plenty more to come (both virals and footage). This was the first time we've ever seen any REAL footage from Tron Legacy anyway. They still have a lot of work to do and a long way to go which means there's more we'll eventually see. So if there are any of you that are let down by the fact that there was this much of a build up for only a two minute trailer, I'm certain you'll forget all about this by the time the movie comes out. For more recaps of the event, visit: SlashFilm, Collider, HitFix, UGO, or ComingSoon. You can find all our Tron Legacy coverage right here.