Watch: John Hillcoat's Amazingly Poetic Levi's TV Commercial
by Alex Billington
July 6, 2010
If you don't know who John Hillcoat is, let me remind you. Hillcoat is the Australian filmmaker who most recently directed The Road, the powerful post-apocalyptic thriller starring Viggo Mortensen that finally got released last year. It actually turned out to be a great film, incredibly bleak, but beautiful and emotional. He also directed a western called The Proposition. It's becoming quite common to see polished filmmakers like this occasionally taking TV commercial side jobs, and the result is usually amazing. Here's another example of fantastic filmmaking in a TV commercial for Levi's that's part of their "Go Forth" marketing campaign.
It's just so poetic and beautiful to watch and surprisingly engrossing for a 90-second ad. I'm not any more interested in buying jeans than I was before, but I thought this was a surprisingly well-made commercial that was well worth featuring simply because it shows you what Hillcoat is truly capable of. I have to thank One Cool Thing a Day for first finding this and reporting that it was John Hillcoat who directed it. Hillcoat also directed that awesome Red Dead Redemption short film using in-game machinima, so it looks like he's been honing his abilities in smaller side projects recently. Hope you enjoyed watching that as much as I did.