Alamo Drafthouse's No-Texting PSA Made from an Actual Voicemail
There are many reasons I love the Alamo Drafthouse, from the greasy-but-tasty food, to their retro cinematic decor, to the love for film that exudes from every wall. Another great reason to love them is that policy about no text/talking in theaters, that they uphold to the fullest extent (which other theaters say they do, but never follow through). Tim League, founder of the Drafthouse, recently posted a blog and uploaded a new PSA featuring an angry voicemail left by a "customer" who was kicked out, without refund, for texting. It was so good they made it into a video they now show in front of all R-rated movies - fantastic!
From his blog: "Ma'am, you may be free to text in all the other theaters in the Magnited States of America, but here at our 'little crappy ass theater,' you are not. Why you may ask? Well, we actually do give a f*$k. Sincerely, Tim League." The one-and-only Tim League that is, hell yea! What a perfect way to wrap up this incident and share with the world that unforgettable voicemail. It works not only as a PSA for everyone at an Alamo Drafthouse theater about to see a movie, but is an amusing bit of reverse marketing. Again, this is why I love the Drafthouse, because they know how to run one of the best damn movie theaters in the world.