Cannes 2011: First Photos of Hollywood Promo Art on The Croisette
by Alex Billington
May 10, 2011
As the Cannes Film Festival is also a destination for European vacationers and those eager to catch a glimpse of celebrities, in addition to film critics and filmmakers, the main street in the city known as The Croisette is always covered with massive Hollywood advertising throughout the fest. My first year (2009) I walked up and down the entire street and snapped tons of photos providing us a look at some of the early marketing materials on display. However, this year's selection of Hollywood banners on display was kind of measly, and there's not much sales artwork either. But take a look at this 2011 gallery I have put together.
These are the best photos of all the major banners that I've got at the moment, as I took all of them myself.
A couple of things to look out for: the banner for The Adventures of Tintin has Tintin carrying a gun, unlike the first look photo. The display for Transformers 3 was a giant video screen (hence why it looks bad). Also, I tossed that final image in because I knew some fans would be excited to see an Ender's Game promo banner, which means this movie is definitely coming up soon (it was recently bought by Summit). I really like that Cowboys & Aliens artwork as well, but everything else was pretty bland. There was also a display for Cars 2 that was covered up (I'll add it later when it's revealed) and some gigantic boots for Puss in Boots that also had not been unveiled. Hope you enjoyed this glance at the marketing on the Croisette!