Cool 'Super 8' Interactive Trailer Unveiled in 'Portal 2' Video Game
Aside from the fact that we've already seen an explosive teaser trailer, an awesome Super Bowl TV spot, and a breathtaking full length trailer for this summer's mysterious film Super 8 from J.J. Abrams, this new video promoting the film is one of the coolest pieces of marketing I've ever seen. Valve, the company behind the video game Portal and the recently released sequel Portal 2, have created an interactive trailer of sorts which places the player on the train that so ceremoniously and explosively crashes in the aforementioned trailers. Essentially, it's like being on the set of Super 8 if the film were turned into a video game. See below!
Here's a walkthrough of the interactive Super 8 trailer courtesy of Kotaku:
Relationships are tested when a small town experiences extraordinarily fantastic "other-worldly" events. This sci-fi film stars: Zach Mills, Elle Fanning, Kyle Chandler, Noah Emmerich and Ron Eldard.
Super 8 is both written and directed by visionary director J.J. Abrams, who started his career with "Lost" and "Alias" before first directing Mission: Impossible III then Star Trek last summer. This is being produced by Steven Spielberg at Amblin, Relativity and Bad Robot. According to early reports, this was inspired by Spielberg's sci-fi films from the 70's and 80's. Paramount will be bringing Super 8 to theaters everywhere starting June 10th this summer. You can stay up-to-date by visiting: super8-movie.com.
Reader Feedback - 7 Comments
Very cool. I hope this is the new direction on how studios innovate in terms of bringing people into the world of their movies.
Guest on Apr 19, 2011
Portal is an amazing game and I am really stoked for Super 8. This was an awesome little treat. Go Valve!
Anonymous on Apr 19, 2011
Geek to the power of 10!
Crapola on Apr 19, 2011
And the interactive trailer of Super 8 has inside new codes to unlock clip in editing room. Look here http://bit.ly/f2Uhkc
soloparolesparse on Apr 20, 2011
Cant stop playing portal 2.
Cody W. on Apr 20, 2011
Startrek was release 2 summers ago 😉
altares on Apr 20, 2011
really creative, JJ Abrams has marketing in his back pocket. either his great viral campaigns or adverts like this are always trend setting.
rocKKicker on Apr 20, 2011
Sorry, no commenting is allowed at this time.